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Marketing Campaigns Need Video

Video clips playing on your business website can entice visitors to stay longer and buy more. Mark Macias explains how videos can showcase your company and enhance customer experience.
Extra: Your PR Toolbox

  How to Run Ethical PR Campaigns

Publicists are typically under pressure to provide fast and fabulous results for their clients. Steven
Le Vine offers five tips on how to speed along while avoiding perilous shortcuts down hazardous roads.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

         The Past, Present and Future of Marketing & PR

In a wide-ranging interview with international marketing expert
and author Al Ries, 20-year PR veteran Marsha Friedman considers where the mercurial marketplace has come from,
and where it may be headed.

International PR
Best LinksJobs in Public Relations

    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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