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Baby Steps to Powerful Marketing

The first steps in any fledgling business are bound to be a little wobbly. Leslie McKerns shows 
how to walk your way to marketing success with seven simple feats.

PR Coups & Capers

Practical Pointers for Better Media

Want to unleash the full potential of your presser? Pari Noskin Taichert advises us to tickle the keyboard, have a little fun, and remember to let
the dinosaurs out to play.
More: Your Public Relations Toolbox 

More Features
Your career future in public relations: how to get started and win.
Ethical public relations: An oxymoron?
PR: Who needs it? Small business, social causes -- you do!
A best interview tip for landing a PR job.

       Use These F-Words for More Media

The secret to winning an editor's ear, says Robert Bernarduci, 
is to strategically start using a selection of F-words. Here are
eight of them to practice on.
Tool: How-to PR Library
Best LinksJobs in Public Relations

    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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