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Public Relations: Your Saving Grace?

A well-executed PR campaign is not a quick payday, but a long- term investment. Steven Le Vine says the ticket to best returns is to bank on perseverance, perspective, and patience.
Extra: Your PR Toolbox

Excerpt: When the Headline Is You 

Author Jeff Ansell says when reporters frame their stories, they'll frequently cast newsmakers as characters in a story -- sometimes the hero, other times the villain. It's a script you can help write.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

           Search Engine Optimization for PR Websites

If not well-ranked in the search engines, your site may as well not exist as part of an online public relations campaign. This video interview with SEO expert Chris Tucker provides optimizing tips.
International PR
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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