Developing
effective relations with media
outlets.
Media
Directories
Media directories for print and
broadcast outlets. Search for
local, national and international
media markets.
How
to Improve Your Media Relations
You want to connect well with
reporters -- that's your duty and
your challenge. Peter Granat has
ten best tips.
How
To Write a Winning Op-Ed
A well executed and strategically place op-ed may well be
among the most underutilized tools in the PR arsenal. John McLain has some
surefire tips on op-ed craftsmanship.
Optimizing
Press Releases to Show up in
Search Engines
A search for
your key words may return
ten-thousands of hits. Are you in
there somewhere? Marcia Yudkin
shares some hints for coming in
tops.
Batter
Up! How to Pitch Your Media
Release
Whether to use fastballs,
curveballs or wild pitches to
score with news media. Media
expert and baseball fan Jon Greer
throws out some suggestions on how
to hit a media placement homerun.
Amateurism
Hurts PR
We've met the enemy, and it is us, says Andy Marken. Here are ways we hurt
ourselves through shoddy media releases and relations, and how we might
improve the matter.
Create
a Killer Online Newsroom
Studies show most online newsrooms
fail to meet journalists' needs.
Kay Bransford shares the top three
ways to be among the best online
resources when reporters come to
call.
Fast
PR Moves on Slow News Days
Sitting in the doldrums with
nothing new to promote? Take a
fresh look at your old tactics
with a wealth of suggestions from
Roni Singleton.
Making
the Most of Media Interviews
Media interviews can be a PR boost
or bust. A few moments of
preparation can help avoid months
of fallout and clean-up. Media
training expert Jim Cameron gives
a straight take.
Storytelling
and PR
Once upon a time, a CBS newsman
had a clever idea. The best way to
get a company's story out, is to
tell it like a story. Everybody
comfy? Well, listen to how Robbie
Vorhaus does it.
Skate
Your Way Around Media Crises
Some compare working in the middle
of a media frenzy to a three-ring
circus, others to outright
warfare. Richard Perry says no,
it's a hockey game.
Ten
Steps to Better Media Relations
Connecting with the media may
always be a challenge, but it
doesn't have to be complicated.
Kyle Potvin offers a simple plan
for better media placement
results.
Public Relations for the
New Entrepreneur
In this fundamental primer for
enterpreneurs just finding their
feet with public relations, author
Jill Lublin prescribes seven basic
steps for becoming known.
Keep
Your PR Copy Trim and Sleek
Your prose will sizzle if you chop
some of the fat and make your
message lean and clean. Wordsmith
Kelle Campbell shows how to wield
a cleaver against excess words.
How
to Stage Great Media Events
From concept to finish, successful
media events require careful
planning and caring execution. PR
event specialist Andrew Garlikov
says make it easy for the media,
and they're more likely to come.
Squeezing
Fresh Tech Media Plans
Marketing and media relations for
high-tech companies require some
specialized tools. Mark Coker
provides a comprehensive checklist
for tech PR pros, with some useful
tips for the rest of us too.
AScribe
Best of
the Net
A public interest newswire created
at the University of California,
Berkeley transmitting realtime
news releases at reduced rates on
behalf of higher education and
nonprofit organizations, to the
publishing systems of leading
daily papers and web sites.
Burrelle's
Information Service
The place to *buy* television
& radio program transcripts,
media directories, media
monitoring.
Business
Wire
The first newswire to establish an
Internet Web site in 1995, BW
delivers company-generated news
and multimedia content to
traditional and online newsrooms,
targeted journalists, and other
wired news consumers. Provides
free access to member company news
archives, including profiles and
electronic media kits.
Eleven
Questions About Press Release
Writing
How do you make journalists pay
attention to your press release?
Kelle Campbell has 11 answers.
InfoCom
Group - Bulldog Reporter Best
of the Net
Your "media, marketing and
management HQ," assisting PR,
advertising and legal
professionals. Links to article
topics such as How to Build
Long-Term Media Relationships,
Build your Competitive Edge, and
various media editor suggestions
for pitching stories. Also free e-zine
subscriptions on specialized PR
& media topics topics like PR
metrics, training, PR on the
Internet, crisis and more.
Market
Wire
Market Wire provides press release distribution of corporate news and
media advisories directly to leading newspapers, broadcast outlets,
newswires, consumer and trade publications, analyst terminal systems, Web
sites and online databases around the globe.
Media
Insider
A free service for the PR
community, Media Insider is hosted
by PR Newswire and ProfNet, its
expert directory linking reporters
to 11,000 media relations
professionals. Among the
departments for registered users
(it's free): media placement
intelligence, reflections on the
practice of PR, and a bulletin
board for jobs in PR.
Media
Release Format
Here's a couple examples of what a
media release might look like.
Medialink
Worldwide
This company provides production
and satellite distribution of
video and audio news, multi-media
webcasting services, press release
newswire distribution, photography
production and digital
distribution.
NewsUSA
Delivers ready-to-use features and
radio scripts to a nationwide list
of newspapers, radio stations and
Web sites.
Partyline
Provides a weekly roundup of some
two dozen media placement
opportunities. There's a few free
online samples.
PR
NewsWire
Provides comprehensive
communications services for public
relations and investor relations
professionals ranging from
information distribution and
market intelligence to the
creation of online multimedia
content and investor relations web
sites. PRN's 33,000 members
consist of communications firms,
government agencies, and companies
including 70 percent of the
Fortune 500.
ProfNet
Global
The "shortest distance
between a journalist and a
source," ProfNet is a service
of the PR Newswire helping PR
information officers connect with
journalists over the Internet.
Some of the services are free,
others for a fee.
PRWeb.com
Designed "by PR professionals
for PR professionals," a
member-supported service that
distributes media releases for
some 4,000 companies.
Who
Owns What? Best
of the Net
A comprehensive compilation of who
owns what media. An outstanding
resource directory maintained by
Aaron Moore.
More
on Media Relations
Even more feature articles on effective relations with the media.
More
on Media Relations
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