Your
handy PR toolbox.
How
to Write Microcontent for the Web
It's the little things that make for effective online
communications. Ann Wylie provides a primer on the micro-messaging tactics
that help get the word out.
Creating
An Online Newsroom
To effectively lure reporters to your newsroom pages, you need to
carefully craft a site the media will love, says Bill Stoller with some
how-to tips.
Microwaveable
Marketing
In a fast-tech marketplace that expects instant results, Mike
Ference suggests tapping your traditional chamber of commerce and business
networking groups.
Put
Your Networking to Work
It's an overused word but an underused tool, notes avid networker and
author Pari Noskin Taichert. Sharpen up your own networking skills with Pari's six
pointers.
What
is News?
Just how can you win the attention of busy editors and
reporters as they flick through reams of media releases? Peter
Turkington says friction makes a spark.
The
Road to Inspiration
Having a hard time striking that creative spark? By way of
road trips or power napping, Kyle Potvin says we might meet our muse in
the oddest places.
How
to Write a World-Class Media Release
Don't get lost in the pile. Ann Wylie offers a handful of
tips to help make your next media relations piece get an editor's grab.
Boost
the Credibility of Your Web Site
Your online presence may frequently be your first and only
chance to make a good impression. Marcia Yudkin shares five tips to help
make it count.
Media
Releases for all Occasions
The needs of
editors and reporters come in all sizes and shapes.
PR insider Bill Stoller advises to fashion your release for just
the right fit.
Press Releases
are a Colossal Waste of Time
Why
be one more page on the pile? Publicity expert B.L. Ochman says a
well-written pitch letter may be the key to get beyond the media
gatekeepers.
Practical
Pointers for Powerful Press
Releases
Want
to unleash the full potential of
your presser? Pari Noskin Taichert
advises us to have a little fun
and let the dinosaurs out to play.
How
To Write a Winning Op-Ed
A well
executed and strategically place
op-ed may well be among the most
underutilized tools in the PR
arsenal. John McLain has some
surefire tips on op-ed
craftsmanship.
Batter
Up! How to Pitch Your Media
Release
Whether to use fastballs,
curveballs or wild pitches to
score with news media. Media
expert and baseball fan Jon Greer
throws out some suggestions on how
to hit a media placement homerun.
Publicity
Stunts Still Earn Attention
It may rain on
your parade, and fists might fly
over mismatches, but penguins
pummeling Bill Gates is a great
media draw. Marcia Yudkin shares a
take on staging successful stunts.
Create
a Killer Online Newsroom
Studies show most online newsrooms
fail to meet journalists' needs.
Kay Bransford shares the top three
ways to be among the best online
resources when reporters come to
call.
Smashing
the Myth of the Press Release
He's not
knocking the value of a
well-written presser, but PR
insider Bill Stoller says a media
release is one of the *last*
things you should be thinking
about.
Crisis
Management Moments
Hope for the best, prepare for the
worst, and always seek an
opportunity in the middle of your
PR crisis situations. Look at
these classic examples.
Fast
PR Moves on Slow News Days
Sitting in the doldrums with
nothing new to promote? Take a
fresh look at your old tactics
with a wealth of suggestions from
Roni Singleton.
PR:
Who Needs It? You Do!
It's not only the big players.
Public relations tactics are for
the rest of us too: on the job
hunt, publicizing fundraisers,
tilting at social windmills, or
just grabbing a headline.
Your
Future in Public Relations
Who has a future in PR, what gets
you started, where to find career
support when the going gets rough,
and why you should even bother.
Lots of details and links in this
four-part article.
Storytelling
and PR
Once upon a time, a CBS newsman
had a clever idea. The best way to
get a company's story out, is to
tell it like a story. Everybody
comfy? Well, listen to how Robbie
Vorhaus does it.
Ten
Steps to Better Media Relations
Connecting with the media may
always be a challenge, but it
doesn't have to be complicated.
Kyle Potvin offers a simple plan
for better media placement
results.
Keep
Your PR Copy Trim and Sleek
Your prose will sizzle if you chop
some of the fat and make your
message lean and clean. Wordsmith
Kelle Campbell shows how to wield
a cleaver against excess words.
Making
the Most of Media Interviews
Media interviews can be a PR boost
or bust. A few moments of
preparation can help avoid months
of fallout and clean-up. Media
training expert Jim Cameron gives
a straight take.
How
to Stage Great Media Events
From concept to finish, successful
media events require careful
planning and caring execution. PR
event specialist Andrew Garlikov
says make it easy for the media,
and they're more likely to come.
Squeezing
Fresh Tech Media Plans
Marketing and media relations for
high-tech companies require some
specialized tools. Mark Coker
provides a comprehensive checklist
for tech PR pros, with some useful
tips for the rest of us too.
Media
Relations
Find more ways to maximize your
media placements with insider tips
and resources.
Marketing
and Public Relations
Public relations' place in
effective marketing campaigns.
PR
Desk References
Dictionaries, encyclopedia, maps,
style guides, country reports,
currency converters, language
translators ... handy references
for the PR desktop.
Very
Best PR Connections
Your one-stop connection to the
Best-of-the-Net PR links. Lots of
the Net's best resources for jobs,
references, associations, fresh
& regularly updated.
Media
Directories
Media directories for print and
broadcast outlets. Search for
local, national, and international
media markets.
Objectives:
The 'Weakest Link' in PR
Fuzzy objectives can be the
weakest link in a public relations
campaign. Mitchell Friedman says
g'bye to shoddy goals and welcome
to sharper strategies through a
bullet list of definitive planning
tools.
Skate
Your Way Around Media Crises
Some compare working in the middle
of a media frenzy to a three-ring
circus, others to outright
warfare. Richard Perry says no,
it's a hockey game.
Hiking
the Hits on Your PR Site
Attract a throng of eager visitors
to your online PR pages by
offering a menu of delights. And
learn from the lead of content
trailblazers.
Public
Relations for the New Entrepreneur
In this fundamental primer for entrepreneurs just finding their
feet with public relations, author
Jill Lublin prescribes seven basic
steps for becoming known.
Successful
Company Communications
Forget all the airy definitions
and rationales. The bottom-line
for effective public relations is
advancing the company bottom-line.
Andy Marken says it's all about
delivering value.
AScribe
Best of
the Net
A public interest newswire created
at the University of California,
Berkeley transmitting realtime
news releases at reduced rates on
behalf of higher education and
nonprofit organizations, to the
publishing systems of leading
daily papers and web sites.
BuzzWhack
"buzz.whack.er (buz´wak er)
n. A person who receives some
degree of pleasure in bursting the
bubbles of the pompous." This
site is dedicated to de-mystifying
buzzwords.
Contentious
Best of
the Net
A fine e-zine for 'people who
create or publish content for
online media,' edited by online
content consultant Amy Gahran.
Free subscription to monthly
newsletter.
Eleven
Questions About Press Release
Writing
How do you make journalists pay
attention to your press release?
Kelle Campbell has 11 answers.
How
(and Why) to Publish a Newsletter
Newsletters can keep you connected
to your clients and customers, and
attract new business as well. It
also gets your work in front of
the bosses' eyes -- not a bad deal
all-in-all.
How
to Write a Public Relations Plan
Craig Myamoto, APR and
Fellow PRSA, says "the public
relations plan is one of the most
important documents you will
produce in your career." He
gives some handy guidelines on how
to make your PR plan shine.
InfoCom
Group - Bulldog Reporter Best
of the Net
Your "media, marketing and
management HQ," assisting PR,
advertising and legal
professionals. Links to article
topics such as How to Build
Long-Term Media Relationships,
Build your Competitive Edge, and
various media editor suggestions
for pitching stories. Also free e-zine
subscriptions on specialized PR
& media topics topics like PR
metrics, training, PR on the
Internet, crisis and more.
Language
Translation Tools
Translate to and from languages including Chinese, Japanese, Korean,
French, Spanish, Portuguese, German, Italian, English -- courtesy of
Google.
Media
Release Format
Here's a couple examples of what a
media release might look like.
The Nonprofit Good Practice
Guide
Offers good practices to assist nonprofits and foundations in
improving their efficiency and effectiveness.
The free online Guide provides tips and resources organized
within topic areas including Advocacy, Communications and Marketing,
Foundations and Grantmaking, and Volunteer Management.
PR
Research Resources
Public Relations and general
reference resource links.
PRWeb.com
Designed "by PR professionals
for PR professionals," a
member-supported service that
distributes media releases for
some 4,000 companies.
(PR)ofiting
from Publicity: Online Public
Relations
"One of the cheapest ways to
market your business is to take
advantage of the many
opportunities that exist for free
or low cost public
relations," especially when
you tap ever-expanding viritual PR
resources. Useful tips from
Philippa Gamse in this article.
Check her archives for more.
Public
Speaking & Speech Writing
"Your free guide to speech
writing" for just about any
public speaking situation. Nicely
linked primer takes you through
speech planning, writing, and
delivery. And it is free.
Publicity
Insider
Bill Stoller offers several useful
(and free) articles on public
relations fundamentals such
as "ultimate PR and publicity
secrets," and publishes a
"Free Publicity"
newsletter for PR-hungry
businesses.
Strategic
Communications
A useful by-the-number outline of
effective strategic communications
planning, by Peter O'Malley.
Trade
Show News Network
An extensive online database for
the trade show industry. Lots of
tools and links for trade show
planning, logistics, exhibits,
travel, international detail,
media, and jobs.
The
Web Marketing Checklist
How do you market your site on the
Web? Dr. Ralph F. Wilson counts
the ways -- all 32 of them, for
starters.
Web
Style Guide
An online editorial style manual
for online writers, from Yale.
What
to Include in Your Brochure
The whats, hows and whys of
preparing a professional brochure.
One good suggestion: look at what
your competition did wrong.
What's
Next Online
A useful archive of B.L. Ochman
articles covering topics such as
Press Releases are a Waste of
Time, The Single Best Way to
Promote your Site, How Not to Talk
to Reporters, Annoying PR People
(I think she means annoying as an
adjective, not a verb)
Who
Owns What? Best
of the Net
A comprehensive compilation of who
owns what media. An outstanding
resource directory maintained by
Aaron Moore.
More
PR Toolkit Features
Even more feature articles on
how to conduct effective public relations.
More
PR Toolkit Features
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