Regardless
of our impressions, public
relations is not just
for self-conscious
corporations and glad-handing
politicos. No sir, no ma'am. PR
is for us regular folks, too.
If
you are on the job hunt or if
you're bucking for an in-house
promotion. Or if you are trying
to publicize a fundraiser for
your organization or church. If
you're trying to advance a cause
or right a wrong. Or if you're
just a show-off looking to grab
a headline.
You
have a case to make. You want
others to appreciate (if not
adopt) your point of view. You
need your voice to be heard.
Some
might call it "spin."
Walt Whitman said it, "I
sound my barbaric yawp over the
roofs of the world."
The
art of relating to your
particular public -- whether
it's a small one or global -- is
a social skill we all must
develop to some degree, or
suffer the loss.
Certainly
those who sometimes pervert PR
skills for selfish gain at great
social
cost have sullied the
profession. But those who mean
to achieve nobler ends owe it to
themselves and the public to be
better adept at the PR tools,
too.
How
many worthwhile causes have
failed because they were not
able to broadcast their message
well? Or because their enemies
were better at it?
Most
of the articles and links on
these pages are aimed at
abetting current and aspiring
public relations
professionals -- hopefully
those who abide by the better
angels of their natures.
But
much of what you might find
herein is useful to all the rest
of us -- those of us who at
least in some part of our lives
need to interact with others in
the public sphere.
Welcome
to you, and may you find your
visit to these
pages helpful and
worthwhile.
-
Steven R. Van Hook
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