public relations campaigns and
Public Relations on the
An online presence is essential
for modern public relations campaigns, and Jonathan Hulet shares tips
to help ensure returns.
Social Media at the Expense of Your Website?
While it's important to develop a social media presense, it should not
cost losing a focus on the critical online home base. Eddie Velez
Use Social Media to Boost Your PR
Public relations campaigns are an old guest at social affairs, and
it's well past time make a show at roaring new media venues, says PR
writer Laura Burkey.
Online PR and SEO: Really the Same Thing?
The duties of PR and search engine optimization may seem as stark as
the differences between left and right, but Amanda DiSilvestro says
the best results come when they join hands to get the job done.
Social Media Marketing: More Than Promotion
More than just a means to promotional messaging, Eddie Velez says
social media can help with customer retention and online reputation,
while also reducing administrative costs.
How do Mainstream Media Use Social Media?
Old media and new media are increasingly allies rather than
competitors for our attentions. Marcia Friedman
counts three ways social media now affect much of what we see, hear,
read, and ultimately do.
How to Find Harmony with Power Bloggers
Blogging is still a hazy concept in many outreach campaigns, but
Amanda DiSilvestro says powerful bloggers are now gatekeepers to
essential audiences, and she suggests four steps to best dip your toes
in the blog pool.
Twitter: A Crisis Communications Tool
When the times are heated and the timing is critical, tweets can
provide fast and accessible communications with the media and your
stakeholders. Social media expert Camrick Clark has four tips how.
As Privacy Concerns Rise, Cookies Crumble
Adrienne Erin says even as customers and companies address privacy
issues, tracking and retargeting is here to stay -- as a good thing.
How to Create an Effective Retail Website
First impressions matter most when an easy exit is a quick click
away. The tactics to craft a website's design to be more friendly to
media visitors are simple and three, as described by Margie Zable
The ABC's of
Public relations is key in effective marketing, so PR people need to
speak the lingo. Just a dozen or so terms and concepts get to
the very heart of marketing, covered in this video nutshell.
What to Expect from Online Exposure
How to Kill Your Viral Video
Do all the efforts and costs of public relations efforts really impact the
bottomline of sales? Marsha Friedman offers examples of how they might, and how
you might measure the impact.
It doesn't take much to kill the chances of your video going viral,
but with some attentive care, Mark Macias says your video clip can
pump life on your website and blog pages.
Social Listening: Hearing Your New PR Ideas
Good social network marketing starts with careful
attention to what's already being said. Matthew Stites provides two
key starting points to more effective creation of online
Bloggers Win More Trust Than Celebrities
Publicity expert Marsha Friedman shares detail on findings that
bloggers have become a trusted prime source of online information.
It's a trend PR communicators should heed.
How to Use Facebook to Market a Book
New authors can save untold thousands in advertising costs and find
enthusiastic readers with social networking tools such as Facebook.
Scott Lorenz provides seven steps on just how to do it.
No-Hype Copywriting Techniques
Is it possible to be lively and appealing, yet truthful in your
potent sales writing? Marcia Yudkin says yes, with these detailed
steps in just how to do it.
Why Marketing Campaigns Must Have Video
Video clips playing on your business website can entice visitors to stay
longer and buy more. Mark Macias explains how videos can showcase your
company and enhance customer experience.
How to UnGoogle Yourself
What's to be done when damaging false information about you or your
company hits the search engines? Mark Macias provides tactics on how to
respond when the bad search result is you.
Engine Optimization for PR Websites
If not well-ranked in the search engines, your site may as
well not exist as part of an online public relations campaign. This
video interview with SEO expert Chris Tucker provides optimizing tips.
How to Harness The Power of YouTube
New media opportunities such as YouTube provide reach to millions of
potential viewers with your business, product or service. Scott Lorenz
shares tips and examples on how to make it work.
Networking Changes Everything
Befuddled by terms such as retweets, hastags, and followfriday?
Diana Ennen has this primer on how social networks have rocked PR's
In New PR Technologies
You can't be effective in public relations and ignore the facts
in today's high-tech world, advises Joanna Kulesa with three top facts
Role of SEO in Crisis Management
You might minimize the up-top negative hits on search returns
with these optimization tips, courtesy of tag-team John Bernstein and
Website Traffic with Media Releases
Content is key for effective website appeal, but wherefrom does
all that content come?
Marcia Yudkin says recycled article archives are catchy.
to Write Search Engine Optimized Releases
A well-optimized media release will be written with both a search
engine and your readers in mind.
Margie Zable Fisher offers examples how.
An Online Newsroom
To effectively lure reporters to your newsroom pages, you need to
carefully craft a site the media will love, says Bill Stoller with
some how-to tips.
to Write Microcontent for the Web
It's the little things that make for effective online
communications. Ann Wylie provides a primer on the micro-messaging
tactics that help get the word out.
James Peggie explains that SERM is about search engine reputation
management, with a few tips on how to do it right.
Balancing Act of Announcing Bugs
There is an art in the act of when and how to publicize
software security vulnerabilities, so described by Shany Seawright.
Strategies for Online PR
Before PR pros may claim online proficiency, they should master six
key technological tools. Dee Rambeau walks us through a high-tech
the Credibility of Your Web Site
Your online presence may frequently be your first and
only chance to make a good impression. Marcia Yudkin shares five tips
to help make it count.
the Hits on Your PR Site
Attract a throng of eager
visitors to your online PR
pages by offering a menu of
delights. And learn from the
lead of content trailblazers.
from Publicity: Online Public
"One of the cheapest ways
to market your business is to
take advantage of the many
opportunities that exist for
free or low cost public
when you tap ever-expanding
viritual PR resources. Useful
tips from Philippa Gamse in
this article. Check her
archives for more.