Creating
Resonant Multicultural Messages
International marketers are challenged to find
message themes that connect with audiences across borders and
cultures. This article and video summarize research that works.
Public Relations Across Cultures
It can be tough enough
to communicate well on the home turf, let alone across the sea. Neil
Payne has some tips to help pack your message abroad.
Launching
a Multicultural PR Campaign
CR 'Cataunya' Ransom
has five solid tips on how to give your brand an advantage in the richly
diverse multicultural marketplace.
How to Get a Job with an Egpytian PR Agency
Hala El-Aidy shares some insights on how to find work with a public
relations agency, with an on-the-ground perspective from Egypt.
The Evolution of Public Relations in
Russia
PR in Russia has developed from the early days of smear campaigns into
more sophisticated and successful communications campaigns. Russian
public relations expert Marina Maslovskaya provides an assessment.
The Art of Media Relations in Brazil
Brazilian media expert Fernanda Di Franco provides an insider's take
on the opportunities, means and challenges for staging successful
public relations campaigns in her country.
Technology Public Relations in Turkey
Turkey is one of the fastest growing technology markets in the world.
Feray Alpay says this provides plenty of opportunity for those
prepared to navigate the unique cultural challenges.
International
PR Firms
Links to some of the largest
US and international public
relations firms.
International
Marketing Resources
Organizations, research tools, links for global marketing.
Multicultural Research
Theories and methods of cross-cultural relations and
communications, transcultural learning and education.
CIA
World Factbook
Comprehensive country profiles,
maps and more from the Central
Intelligence Agency.
Cross-Cultural
Communication Strategies
Good topic overview with
excellent collection of
related links. Prepared by the
Conflict Research Consortium,
University of Colorado.
Embassy.Org
This useful site provides a
listing of foreign embassies
located in Washington, DC --
complete with a virtual
Embassy Row tour down
Massachusetts and New
Hampshire avenues. The site's
Business Directories provide
targeted information for
diplomats, Americans traveling
abroad, foreign visitors,
educators and students.
Global
PR
International PR firms locator, courtesy of the Marketing
Tool.
IABC
Code of Ethics
The International Association
of Business Communicators
takes a transcultural stance
in its ethics code.
India
Directory of PR Firms
Comprehensive listings of public relations agencies in India, Delhi,
Mumbai.
Institute
of Public Relations / UK
The Chartered Institute of Public Relations (CIPR) is the professional
body for PR practitioners in
the UK, with over 7,000
members involved in all
aspects of the public
relations industry. "It
is the largest professional
body of its type in Europe
with rigorous qualifications
for membership ensuring that
standards are high and
maintained."
International
Association of Business
Communicators
A 13,700 membership with
access to industry information
sources including
Communications World Online
for searching business
communication topics. Plus a
current and free PR job board
provided to members and
non-members lets you interact
directly with the employer or
agency posting the notice.
International
Public Relations Association
IPRA aims at providing
professional development and
personal networking
opportunities for its
worldwide membership and
promoting the practice of
public relations on a global
level.
International
Travel Advice
Helpful information from the
US Department of State: travel
advisories for global
hotspots, passport
information, detail on gaining
US visas for foreigners,
assistance for US citizens
abroad, embassy links, much
more.
Language Translation
Tools
Translate to and from languages including Chinese, Japanese, Korean,
French, Spanish, Portuguese, German, Italian, English -- courtesy of
Google.
Potential
Pitfalls of International PR
"It is very important to
plan ahead and think through
the financial and resource
implications of running mutli-country
campaigns. Think global, act
local has never been more
true." That's some
starter advice with much more
to follow from Andrew Smith,
one of the UK's leading
hi-tech PR practitioners.
Public
Relations Institute of New
Zealand
PRINZ has 650 members
throughout New Zealand and is
a member of the Public
Relations Global Alliance, and
welcomes overseas membership.
Worldwide
Broadcasters
Links to television and radio
broadcasters and networks
around the world, from
Australia to Vatican City and
nations in between. Most
national broadcaster sites are
in their local language.
PR
Canada
An online newsletter about the
Canadian PR scene. Available
free by subscription, it
covers Canadian industry news,
career opportunities, media,
and more, including an archive
of hands-on how-to articles
written by experienced
practitioners.
The
State of PR in Istanbul
Faray Alpay provides an informative insight into the shifting
economics and marketing tactics transforming public relations in
Turkey.