CR 'Cataunya' Ransom
writing is on the wall and multicultural impact on public relations will
certainly change the outlook of PR campaigns. Companies who learn to
implement target strategies directed toward multicultural marketing will
lure the best returns.
A multicultural PR campaign has the phenomenal potential to target a
buying power predicted of $1 Trillion Dollars. With researchers
strongly predicting African American and Hispanic communities being the
driving forces, predicting African Americans entirely will spend $1
Trillion Dollars annually by 2010.
What should companies be doing to compete and capture a piece of the
multicultural market share? Should established brands even dare to
restructure target markets to capture multicultural audiences?
As stressed earlier, the writing is on the wall. The buying power
predicted for the multicultural audience is so strong that every company
will have to address the issue of how to capture this audience.
The following tips are surefire strategies to successfully launch a
multicultural PR campaign:
1. Enhance products
and services features and benefits to suit multicultural audiences.
Reflecting multicultural images is an ultimate solution to connect and
2. Conduct a
multicultural research analysis and implement products and services that
are in demand. This will ensure supply and demand is being fulfilled.
3. Consider and
research multicultural audiences cultural perspectives. This will
strongly discourage and prevent stereotypes.
multicultural word of mouth referrals. Immensely allows increasing brand
awareness and loyalty.
multicultural bilingual promotions. A resourceful opportunity to vastly
target and capture multicultural audiences.
audiences could assist your company with increasing profit margins and
brand awareness. Open the door to a Trillion Dollar opportunity today!
Ransom is the Co-founder and Chief Marketing Officer
of Mosnar Communications, Inc. in metro Atlanta, Georgia.
CR consults clients and speaks to audiences relating to
global marketing and public relations practices.
To contact her visit her website at
or call 1 (404) 696-4833.
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