Definitions, industry trends,
employment, guidelines, primers.
Your Public Relations toolkit:
writing a press release, working
with the media, crafting a speech,
links to fundamental resources,
Basic resources for Public
Relations beginners including
opportunities, employment links,
Crafting Effective Media
start-up companies and nonprofit organizations with small or no advertising
budgets can win valuable media play.
Media Relations Tips & Tactics
Once you've crafted your finely honed release, here are some suggestions
on how to attract media interest in your newsworthy story.
How to Choose Between PR and Advertising
While each has their own ups and downs, the differences between public
relations and advertising are clear, and Steve Turner says how they differ
matters to the tactics of a successful campaign.
Connecting Emotional Intelligence with PR
The most effective public relations consider the emotional skills of a
practioner, and how well they emotionally connect with the target audience.
Sara Fletcher provides details on how to make it work.
For Best Promotion, Think Human Nature
No matter how much marketing technologies evolve, Eddie Velez says common
sense fundamentals still apply to successful campaigns.
Why Internal PR Should Come First
External public relations campaigns will
be all the more effective if your internal PR is in good order. Amanda
DiSilvestro suggests three steps to help.
What to Expect from Online Exposure
Do all the efforts and costs of public relations efforts really impact the
bottomline of sales? Marsha Friedman offers examples of how they might, and how
you might measure the impact.
Should Face-to-Face Meetings Matter?
Despite a near lifetime emersed in social media, young business observer
Amanda DiSilvestro suggests there are times when an in-personal touch beats
high-tech for sales, negotiations, and apologies.
Friendraising New PR Relationships
Social networking can be taken to a higher level, building public relations
foundations on mutually beneficial friendships. Dr. Dan Eller provides a
four step plan on how to make that so.
How to Start Your Own PR Agency
Would you like to step in the ring and run your own public relations
company? Amanda DiSilvestro says take the bull by the horns with six
Marketing Yourself for a Public Relations Job
It's tough to land that first PR gig in a competive field. Mike Crawford
shares some tips on how to present yourself above and beyond the fray with a
handful of essential steps.
How to Pitch Best for Media Placements
A newcomer to media relations may well worry how to tactifully approach that
first media contact. Arit Essien recounts five fundamental rules to help
ease the way for a novice pitch.
Prepare Yourself for Speeches & Presentations
There are two fundamental tips to be your best when presenting to the
public, says Andrew Gilman: 1) Practice till perfect, and 2) Avoid the myth
that you'll do better live than you do in rehersal.
How to Effectively Promote Yourself
If you're to be an effective promoter, one of the most important products to
promote is yourself. Mark Macias details how to use your very best public
relations skills at networking events for your own good.
The Past, Present, and Future of Marketing & PR
In a wide-ranging interview with international marketing expert and author
Al Ries, 20-year PR veteran Marsha Friedman considers where the mercurial
marketplace has come from, and where it may be headed.
How to Run Ethically Sound PR Campaigns
Publicists are typically under pressure to provide
fast and fabulous results for their clients. Steven Le Vine offers
five tips on how to speed along while avoiding perilous shortcuts down
Why Marketing Campaigns Must Have Video
Video clips playing on your business website can entice visitors to stay
longer and buy more. Mark Macias explains how videos can showcase your
company and enhance customer experience.
Your Saving Grace?
A well-executed PR campaign is not a quick payday, but a long-term
investment. Steven Le Vine says the ticket to successful returns is to
bank on perseverance, perspective, and patience.
How to Survive a
Many people can afford to take a break for the summer or other holiday
seasons, but that's a good time to boost your PR campaign with these seven
suggestions by Paula Gardner.
Content is Still King
To capture the overloaded eye of media gatekeepers, website visitors, and
other key target audiences, Steve Jursa says to keep your communications
Six Best Public
Relations Writing Tips
Here are six sure-fire ways to liven up your PR copy and keep your reader
engaged. Even better, not a single writing suggestion mentions the words grammar,
spelling or punctuation!
Graduates: Words of Advice
Breaking into public relations fresh out of college is as tough as it's
ever been, but Dick Pirozzolo has an insider's take on how to knock at
To Get the Media Interested in You
Take a good look around, and you may find any number of angles that would
pique the interest of media news hounds. Marsha Friedman has suggestions
Why Even Bother
Pitching to the Media
Many messages to the media are zapped fast and easily as emails. Manminder
Dhillon has seven reasons why and how simply reaching for the phone may
prove better results.
Networking Changes Everything
Befuddled by terms such as retweets, hastags, and followfriday?
Diana Ennen has this primer on how social networks have rocked PR's world.
Strategies for Small Business
It's tough for small business to pluck the plum media spots in a
PR campaign. Sheena Nix suggest to go for the low-hanging fruit instead.
Relations for Non-Profits
Tammie Ferguson says PR neophytes may get a break into entry
level public relations and even do some good with non-profit work.
Tips for Creating World of Mouth PR
CR 'Cataunya' Ransom has
a handful of suggestions on how to boost the buzz of your marketing
campaign through some basic PR tools and tactics.
PR Still Remains Strong
Even in the wake of sometimes turbulent new media developments,
the fundamentals of public relations still hold fast, says PR veteran
Techniques for Media Interviews
To ensure successful relations with reporters and crowds,
John Millen recommends tactical tools of crossing the bridge or waving
Is your message consistently set aside in the media shuffle?
Kelly Davis suggests some strategic forethought may help you stand out in
Public Relations Career X Factor
You've completed your studies and are ready for that entry level
PR job. Now is the time to make your mark, with some advice from Cori
New Generation of Public Relations
It's a new era in PR and time to break the old modes and models,
says Patti Hill, in this fresh take on what's hot and what is not in
Passion in Your Public Relations
PR gets much power from a sense of purpose and zeal, says N.
Chandramouli, with a perspective from India on the fundamental pillars of
In a fast-tech marketplace that expects instant results, Mike
Ference suggests tapping your traditional chamber of commerce and business
Benefits of Being
The secret to maximizing the results of your PR team and
consultants is to be concise and clear in just what you hope to achieve,
says Barry Walton.
New Rules for Public Relations
When the budget gets tight, it's time however tough for PR to
keep rolling. Blake Miller considers changes and challenges in public
You Don't Know about PR Can Hurt You
And hurt you bad, says PR veteran
Robert Kelly. His prescription: go beyond the superficial tools
of public relations, and work to alter public perceptions.
The Wildcard Marketing Strategy
Small business managers may get the
sweats over the PR puzzle. Dali
Singh says dry those palms and start your journey to success with a few
Public Relations: Not an Oxymoron
The PR desk is frequently a
company's conscience. Itís not
always a popular spot to be in,
but itís an important job. Done
well, you can help navigate an
organization to clear skies and
treasure. Done wrong and you all
Come to terms with the
fundamentals of public relations:
What is PR? What's PR's part in
Marketing? Who's involved in
Basics of PR
Even more feature articles
and links on
the fundamentals of public relations.
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