Basics resources for the Public
Relations novice.
Your
Future in Public Relations
Who has a future in PR, what gets
you started, where to find career
support when the going gets rough,
and why you should even bother.
Lots of details and links in this
four-part article.
Whither
(and Whether) Goes PR
How will jobs in Public Relations
weather the economic storm? Are
those lightning bolts on the
horizon? Your PR Guide responds to
pertinent questions posed by a
PRSA member.
Best
Job Interview Tips
From the Mailbag: "I'm trying
to schedule interviews with larger
PR agencies in my home city. Do
you have any tips for my first
'real world' job interview?"
Sure thing, right here.
The
Public Relations Career X Factor
You've completed your studies and are ready for that entry level
PR job. Now is the time to make your mark, with some advice from Cori
McKeever.
Crisis
Management Moments
Hope for the best, prepare for the
worst, and always seek an
opportunity in the middle of your
PR crisis situations. Here's some
classic examples.
Should
I be a PR Intern?
Internships can give a big boost
up your career ladder in public
relations. Lots of leads and
links, and don't miss the 'best
tip' for making the most of your
intern time.
Guerrilla
PR for the Entrepreneur
In this fundamental primer for entrepreneurs just finding their
feet with public relations, author
Jill Lublin prescribes seven basic
steps for becoming known.
PR
Glossary
Come to terms with the
fundamentals of public relations:
What is PR? What's PR's part in
Marketing? Who's involved in
Government Affairs?
PR:
Who Needs It? You Do!
It's not only the big players.
Public relations tactics are for
the rest of us too: on the job
hunt, publicizing fundraisers,
tilting at social windmills, or
just grabbing a headline.
PR
Toolbox
Your Public Relations toolkit:
writing a press release, working
with the media, crafting a speech,
links to fundamental resources,
and more,
Business
Wire
The first newswire to establish an
Internet Web site in 1995, BW
delivers company-generated news
and multimedia content to
traditional and online newsrooms,
targeted journalists, and other
wired news consumers. Provides
free access to member company news
archives, including profiles and
electronic media kits.
Institute
for Public Relations
Established in 1956, IPR carries
out valuable PR research,
education programs, and makes data
widely available to improve the
profession. The IPR has supported
more than 200 separate research
projects covering everything from
what PR students should study to
an analysis of how new
technologies are affecting the
profession.
International
Association of Business
Communicators
A 13,700 membership with access to
industry information sources
including Communications World
Online for searching business
communication topics. Plus a
current and free PR job board
provided to members and
non-members lets you interact
directly with the employer or
agency posting the notice.
InternetWire
Internet Wire distributes
corporate news, including press
releases, financial announcements,
graphics, audio and video files,
and other time-critical business
communications materials across an
array of industry-specific
channels. IW serves more than
2,500 clients around the globe,
including more than 300 public
relations firms.
Media
Insider
A free service for the PR
community, Media Insider is hosted
by PR Newswire and ProfNet, its
expert directory linking reporters
to 11,000 media relations
professionals. Among the
departments for registered users
(it's free): media placement
intelligence, reflections on the
practice of PR, and a bulletin
board for jobs in PR.
O'Dwyer's
PR Market Place
Best of
the Net
Online access to the inside news
of public relations, including
firms, insider analyses, jobs,
publications, and more. Among my
favorite features: a homepage
search button to find a company's
representative PR firm, and an
often irreverent interactive
define-PR-in-75-words-or-less
page.
Occupational
Outlook for PR
A comprehensive overview of the
how's, where's, why's, and why
not's of a career in public
relations. Courtesy of the Bureua
of Labor Statistics within the
Department of Labor.
PR
NewsWire
Provides comprehensive
communications services for public
relations and investor relations
professionals ranging from
information distribution and
market intelligence to the
creation of online multimedia
content and investor relations web
sites. PRN's 33,000 members
consist of communications firms,
government agencies, and companies
including 70 percent of the
Fortune 500.
Public
Relations Society of America
PRSA is the industry's largest
professional group. In depth PR
resources, member and agency
lists, links and several superb
publications - Strategist and
Tactics. PRSA has 114 chapters
throughout the United States, with
about 20,000 members.
The
Father of Spin
An insightful if caustic review of
a book on Edward L. Bernays and
the birth of PR.
The
Museum of Public Relations
This is the place to go to learn
about how ideas are developed for
industry, education, and
government, and how they have been
applied to successful public
relations programs since the PR
industry was born.
What
is Issue Management?
The phrase "issue
management" was coined by
Howard Chase in 1976. More about
it in this article.
What
is Public Affairs?
Public Affairs: Its Origin, Its
Present, And Its Trends. Website of the Public Affairs
Council.
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