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Media Relations

Developing effective relations with media outlets.

How to Prepare for a Live TV Interview
Among a kitfull of suggestions, media expert Dusha Zapata says the secret to interview success is remember: it's never all about you.

How Professional Speakers Fit on Talk Radio
f you would like to ply your professional speaking skills on talk radio gigs, guest expert John Longenecker has insights and tips to share.

Crafting Effective Media Releases
Even start-up companies and nonprofit organizations with small or no advertising budgets can win valuable media play.

Media Relations Tips & Tactics
Once you've crafted your finely honed release, here are some suggestions on how to attract media interest in your newsworthy story

How to Answer the Really Tough Questions
You may face an unrelenting reporter, an adamant questioner from the audience, or a probing public policymaker. Ed Barks suggests means to handle it best.

How to Market Yourself to Talk Radio
Before you hit the radio talk-show circuit, make sure your expertise translates well to the medium. John Longenecker tells how.

Tips for Taking on Tough Talk Radio
Former snarky talk-show host Alex Hinojosa shares insider insights on how to sit cooly in the hot seat when a radio interview turns mean.

How to Be A Print Reporter's Best Pick
Insightful media relations expert Ginny Grimsley shares her top tips for becoming a print reporter's favorite source when it's crunch time. The bottom line is easy: understand and feed a need.

(More Articles Below)

Talk Radio Impacts Elections at Light Speed
How spin and nuance are key as political campaigns hit the radio talk show circuit, with insights from John Longenecker.

How to Find Harmony with Power Bloggers
Blogging is still a hazy concept in many outreach campaigns, but Amanda DiSilvestro says powerful bloggers are now gatekeepers to essential audiences, and she suggests four steps to best dip your toes in the blog pool.

How to Make Sure the Camera Loves You
It's tough enough to score points on a television talk show without fretting too much over the basics of your looks. Marcia Friedman shares 8 tips from a media pro on how to charm the screen.

How to Attract Seasonal Shoppers
For some retailers, a single holiday can make or break a company. Margie Zable Fisher has tips on how to make your holiday gifts irresistible to the media with seasonal marketing PR.

An Insider's Take on Talk Radio
Radio has gone through as many radical changes as other media. Still it's a valuable outlet for media campaigns, as Marsha Friedman gets tips from former talk-show host Alex Hinojosa.

How do Mainstream Media Use Social Media?
Old media and new media are increasingly allies rather than competitors for our attentions. Marcia Friedman counts three ways social media now affect much of what we see, hear, read, and ultimately do.

What is a 3-D Public Relations Campaign?
Movies aren't the only medium now playing in three dimensions. Marcia Friedman provides a checklist on how to broaden your profile with multimedia outreaching for television, radio, print/online, and social media.

The Art of Media Relations in Brazil
Brazilian media expert Fernanda Di Franco provides an insider's take on the opportunities, means and challenges for staging successful public relations campaigns in her country.

What Should Your Promotional Tagline Be?
'Master of All Media and Marketing' may be a tempting tagline to describe yourself, but Marsha Friednman suggests that's up to others to decide. Sometimes the best descriptive choice is none at all.

How to Pitch Best for Media Placements
A newcomer to media relations may well worry how to tactifully approach that first media contact. Arit Essien recounts five fundamental rules to help ease the way for a novice pitch.

An Insider's Take on Talk Radio
Talk radio offers outstanding opportunities for accessible and in-depth coverage of your issues. Marsha Friedman provides insights in this interview with Talkers Magazine publisher Michael Harrison.

How A Title Change Can Transform a Story
Would Tomorrow's Another Day have outsold the epic Gone With the Wind? Scott Lorenz shares tales of where simply renaming a book can give a second life to your publishing success.

Is the Television Commercial Dying?
Tony Panaccio says it's what happens *between* commercials that's becoming more important, as you target media relations towards the editorial side of programming -- both saving money and boosting trust.

How to Get Better Media Coverage
You may be crafting your media release for wide distribution to print, broadcast, and online media, but Steve Turner says you'll win better results if you tailor your writing toward the needs of specific outlets and gatekeepers.

How Authors Can Promote Cookbooks on TV
Whether your new book is about old-world recipes, home decoration tips, or rebuilding classic engines, Scott Lorenz has specific details on how best to demonstrate your how-to text on television shows.

The Art of Pitching to the Media
Matching your message to the right outlet may be like selecting the perfect bottle of wine to complement your main dish. Regine Nelson has six tips to help craft a tasty message the media might bite.

How Holidays Can Drive Your PR Campaign
Whether it's Adopt-a-Shelter-Dog-Month or the birthday of a dead celebrity, there may be a news hook just ahead on the calendar. Marsha Friedman suggests ways to use special days to promote your company or cause.

Press Releases: Dead or Alive?
With all the players pitching their media ideas, it's tough to keep your release in an editor's 'most wanted' file. Steven Le Vine has some insider insights on how to polish your presser.

Promoting a Newly Public Company
One benefit of taking your company public is a chance to pique the interest of business and financial media. Jim Barbagallo details the advantages and pitfalls in all the attention.

How to Get Your Message on Talk Radio
Talk radio is a rousing way to reach a wide audience -- once you catch the attention of producers at the gate. Marsha Friedman has six tips to best pitch a topic and get yourself booked.

Book Excerpt: When the Headline is You
Author Jeff Ansell says when reporters frame their stories, they'll frequently cast newsmakers as characters in a story -- sometimes the hero, sometimes the villain. It's a script you can help write.

Lessons Learned from Media Ambush
An old PR story goes, "You know you're going to have a bad day when you arrive to find 60 Minutes at your door." A more modern take has Michael Moore knocking, and Mary Doyle shares her own tale.

Your Message Content is Still King
To capture the overloaded eye of media gatekeepers, website visitors, and other key target audiences, Steve Jursa says to keep your communications customer- centered.

How To Get the Media Interested in You
Take a good look around, and you may find any number of angles that would pique the interest of media news hounds. Marsha Friedman has suggestions how.

Why Even Bother Pitching to the Media
Many messages to the media are zapped fast and easily as emails. Manminder Dhillon has seven reasons why and how simply reaching for the phone may prove better results.

How Effective Are Your Media Releases?
Not very? Marsha Friedman says it takes more than hoping for magic, and she shares several tips on how to use the best PR tools to get better press.

Why Getting on a Show is So Important
Television viewers are quicker than ever to click-and-flash through commercials. Marsha Friedman says it's key to get yourself seen as content rather than an interruption.

How to Counter the Reporter Ambush
What do you do when surprised in your driveway by a confrontational journalist and camera crew? First rule, says Mark Macias, is to avoid anger and lame excuses.

What Makes the News Media Run
Peering into the media mindset, communications expert
CR 'Cataunya' Ransom has five concise tips on how to keep your PR message newsworthy.

Wardrobe Tips for a TV Interview
It's no small amount of stress preparing for the blare of lights and cameras, but Scott Lorenz takes away some of the worry with 22 tips on what to wear.

PR Strategies for Small Business
It's tough for small business to pluck the plum media spots in a PR campaign. Sheena Nix suggests to go for the low-hanging fruit instead.

Winning the PR Media Game
What is the secret behind the great media placements you strive for? One thing is certain, says Vicky Gallion: don't count on any lucky breaks.

Pitch News Stories Like a Journalist
Just what goes on in a newsroom as stories are selected? Media insider and author Mark Macias shares some winning guidelines for working with the media. 

Plugging In New PR Technologies
You can't be effective in public relations and ignore the facts in today's high-tech world, advises Joanna Kulesa with three top facts to face.

How to Win the Media's Attention
Want to grab the eyes and ears of a harried editor or reporter? The answer is easy, advises John David: Simply say something worth hearing.

55 Reasons to Send a Media Release
Before you contact the media, make sure your item is newsworthy. What makes good news? Scott Lorenz proffers a long list of ideas.

Boost Website Traffic with Media Releases
Content is key for effective website appeal, but wherefrom does all that content come? Marcia Yudkin says recycled article archives are catchy.

How to Pitch Stories for Best Media Placement
CR 'Cataunya' Ransom says five simple tips may help to maximize invaluable media response to your publicity campaign.

How to Write Search Engine Optimized Releases
A well-optimized media release will be written with both a search engine and your readers in mind. Margie Zable Fisher offers examples how.

Partnerships with Non-Profits
Working with charitable events and causes can be an effective way to jump-start your publicity campaign, with some tips provided by Diana Laverdure.

Ten Commandments of a Press Release
To help ensure that your news releases shalt win notice, insider Bill Stoller decrees some shalt nots for preparing your media communications.

Pitching Oprah Magazine
Your sales may soar if you can score a placement in O Magazine, using the specific suggestions from Susan Harrow; well applied to other media too.

Free Publicity is Worth Its Weight in Gold
Just starting out on a shoestring? Geoff Simon offers a roster of tips to attract free attention for your fledgling efforts. 

Ten Core Media Relations Strategies
Charlotte Tomic has two handfuls of tips and tactics that have stood the test of time, to help ensure your successful media outreach.

The Press Release is Alive and Well
Belay the wake and call off the funeral; Christopher Parente advises there's still plenty of kick in a well-prepared release.

Want More Media Coverage?
The secret to winning an editor's ear, says Robert Bernarduci, is to strategically start using a selection of eight F-words.

Simple Techniques for Media Interviews
To ensure successful relations with reporters and crowds, John Millen recommends tactical tools of crossing the bridge or waving your flag.

Picking the Right Picture for the Media
A media release accompanied by a perfect selection of photos may boost your chances of publication. Photographer Simon Apps has some helpful tips.

When the Media Go Too Far
What can you do if reporters break the rules? Get in the  game and fight right back with guidelines advised by crisis  manager Jonathan Bernstein.

Dramatically Improve Your PR Writing Skills
If you're looking for a formula to polish your way with words, Daphne Gray-Grant suggests a visit backward to a 5th grade mathematics lesson.

Raising Your Profile
Is your message consistently set aside in the media shuffle? Kelly Davis suggests some strategic forethought may help you stand out in the crowd.

Media Tours: A Playbook
Need a plan to put your company news personally to the media? Then hit the road with an effective outreach campaign, advises Kristin Duskin-Gadd.

11 Tips for Using Photos & Graphics for Public Relations
The right snapshot can help snap up a busy editor's pick of your media release. Joan Stewart provides a how-to primer for eye-popping pictures.   

How to Write a World-Class Media Release
Don't get lost in the pile. Ann Wylie offers a handful of tips to help make your next media relations piece get an editor's grab. 

You and the Broadcast Media
You might want to connect with top broadcast outlets, but just why should they want to talk to you? Andrew Harvey knows the reasons.

Creating An Online Newsroom
To effectively lure reporters to your newsroom pages, you need to carefully craft a site the media will love, says Bill Stoller with some how-to tips.

What is News?
Just how can you win the attention of busy editors and reporters as they flick through reams of media releases? Peter Turkington says friction makes a spark.

The Perfect Media Package
A well-framed story is a gift every reporter is happy to receive. Margie Fisher offers ten best tips on how to wrap and deliver your media message.

Understanding US Hispanic News Media
Jesus Hernandez Cuellar offers a ten-point list of suggestions to help ensure effective relations with the Hispanic media.  

Media Releases for all Occasions
The needs of editors and reporters come in all sizes and shapes. PR insider Bill Stoller advises to fashion your release for just the right fit.

Press Releases are a Colossal Waste of Time
Why be one more page on the pile? Publicity expert B.L. Ochman says a well-written pitch letter may be the key to get beyond the media gatekeepers.

Media Directories
Media directories for print and broadcast outlets. Search for local, national and international media markets.

How to Improve Your Media Relations
You want to connect well with reporters -- that's your duty and your challenge. Peter Granat has ten best tips.

How To Write a Winning Op-Ed
A well executed and strategically place op-ed may well be among the most underutilized tools in the PR arsenal. John McLain has some surefire tips on op-ed craftsmanship.

Optimizing Press Releases to Show up in Search Engines
A search for your key words may return ten-thousands of hits. Are you in there somewhere? Marcia Yudkin shares some hints for coming in tops.

Batter Up! How to Pitch Your Media Release
Whether to use fastballs, curveballs or wild pitches to score with news media. Media expert and baseball fan Jon Greer throws out some suggestions on how to hit a media placement homerun.

Amateurism Hurts PR
We've met the enemy, and it is us, says Andy Marken. Here are ways we hurt ourselves through shoddy media releases and relations, and how we might improve the matter.

Create a Killer Online Newsroom
Studies show most online newsrooms fail to meet journalists' needs. Kay Bransford shares the top three ways to be among the best online resources when reporters come to call.

Fast PR Moves on Slow News Days
Sitting in the doldrums with nothing new to promote? Take a fresh look at your old tactics with a wealth of suggestions from Roni Singleton.

Making the Most of Media Interviews
Media interviews can be a PR boost or bust. A few moments of preparation can help avoid months of fallout and clean-up. Media training expert Jim Cameron gives a straight take.

Storytelling and PR
Once upon a time, a CBS newsman had a clever idea. The best way to get a company's story out, is to tell it like a story. Everybody comfy? Well, listen to how Robbie Vorhaus does it.

Skate Your Way Around Media Crises
Some compare working in the middle of a media frenzy to a three-ring circus, others to outright warfare. Richard Perry says no, it's a hockey game.

Ten Steps to Better Media Relations
Connecting with the media may always be a challenge, but it doesn't have to be complicated. Kyle Potvin offers a simple plan for better media placement results.

Public Relations for the New Entrepreneur
In this fundamental primer for enterpreneurs just finding their feet with public relations, author Jill Lublin prescribes seven basic steps for becoming known.

Keep Your PR Copy Trim and Sleek
Your prose will sizzle if you chop some of the fat and make your message lean and clean. Wordsmith Kelle Campbell shows how to wield a cleaver against excess words.

How to Stage Great Media Events
From concept to finish, successful media events require careful planning and caring execution. PR event specialist Andrew Garlikov says make it easy for the media, and they're more likely to come.

Squeezing Fresh Tech Media Plans
Marketing and media relations for high-tech companies require some specialized tools. Mark Coker provides a comprehensive checklist for tech PR pros, with some useful tips for the rest of us too.

AScribe Best of the Net
A public interest newswire created at the University of California, Berkeley transmitting realtime news releases at reduced rates on behalf of higher education and nonprofit organizations, to the publishing systems of leading daily papers and web sites.

Burrelle's Information Service
The place to *buy* television & radio program transcripts, media directories, media monitoring.

Business Wire
The first newswire to establish an Internet Web site in 1995, BW delivers company-generated news and multimedia content to traditional and online newsrooms, targeted journalists, and other wired news consumers. Provides free access to member company news archives, including profiles and electronic media kits.

Eleven Questions About Press Release Writing
How do you make journalists pay attention to your press release? Kelle Campbell has 11 answers.

InfoCom Group - Bulldog Reporter Best of the Net
Your "media, marketing and management HQ," assisting PR, advertising and legal professionals. Links to article topics such as How to Build Long-Term Media Relationships, Build your Competitive Edge, and various media editor suggestions for pitching stories. Also free e-zine subscriptions on specialized PR & media topics topics like PR metrics, training, PR on the Internet, crisis and more.

Market Wire
Market Wire provides press release distribution of corporate news and media advisories directly to leading newspapers, broadcast outlets, newswires, consumer and trade publications, analyst terminal systems, Web sites and online databases around the globe.

Media Insider
A free service for the PR community, Media Insider is hosted by PR Newswire and ProfNet, its expert directory linking reporters to 11,000 media relations professionals. Among the departments for registered users (it's free): media placement intelligence, reflections on the practice of PR, and a bulletin board for jobs in PR.

Media Release Format
Here's a couple examples of what a media release might look like.

Medialink Worldwide
This company provides production and satellite distribution of video and audio news, multi-media webcasting services, press release newswire distribution, photography production and digital distribution.

Delivers ready-to-use features and radio scripts to a nationwide list of newspapers, radio stations and Web sites.

Provides a weekly roundup of some two dozen media placement opportunities. There's a few free online samples.

PR NewsWire
Provides comprehensive communications services for public relations and investor relations professionals ranging from information distribution and market intelligence to the creation of online multimedia content and investor relations web sites. PRN's 33,000 members consist of communications firms, government agencies, and companies including 70 percent of the Fortune 500.

ProfNet Global
The "shortest distance between a journalist and a source," ProfNet is a service of the PR Newswire helping PR information officers connect with journalists over the Internet. Some of the services are free, others for a fee.
Designed "by PR professionals for PR professionals," a member-supported service that distributes media releases for some 4,000 companies.

Who Owns What? Best of the Net
A comprehensive compilation of who owns what media. An outstanding resource directory maintained by Aaron Moore.

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