How to Win the Media's Attention
Want to grab the eyes and ears of a harried editor or reporter? The answer is easy, advises John David: Simply say something worth hearing.

55 Reasons to Send a Media Release
Before you contact the media, make sure your item is newsworthy. What makes good news? Scott Lorenz proffers a long list of ideas.

Boost Website Traffic with Media Releases
Content is key for effective website appeal, but wherefrom does all that content come? Marcia Yudkin says recycled article archives are catchy.

How to Pitch Stories for Best Media Placement
CR 'Cataunya' Ransom says five simple tips may help to maximize invaluable media response to your publicity campaign.

How to Write Search Engine Optimized Releases
A well-optimized media release will be written with both a search engine and your readers in mind. Margie Zable Fisher offers examples how.

Partnerships with Non-Profits
Working with charitable events and causes can be an effective way to jump-start your publicity campaign, with some tips provided by Diana Laverdure.

Ten Commandments of a Press Release
To help ensure that your news releases shalt win notice, insider Bill Stoller decrees some shalt nots for preparing your media communications.

Pitching Oprah Magazine
Your sales may soar if you can score a placement in O Magazine, using the specific suggestions from Susan Harrow; well applied to other media too.

Free Publicity is Worth Its Weight in Gold
Just starting out on a shoestring? Geoff Simon offers a roster of tips to attract free attention for your fledgling efforts. 

Ten Core Media Relations Strategies
Charlotte Tomic has two handfuls of tips and tactics that have stood the test of time, to help ensure your successful media outreach.

The Press Release is Alive and Well
Belay the wake and call off the funeral; Christopher Parente advises there's still plenty of kick in a well-prepared release.

Want More Media Coverage?
The secret to winning an editor's ear, says Robert Bernarduci, is to strategically start using a selection of eight F-words.

Simple Techniques for Media Interviews
To ensure successful relations with reporters and crowds, John Millen recommends tactical tools of crossing the bridge or waving your flag.

Picking the Right Picture for the Media
A media release accompanied by a perfect selection of photos may boost your chances of publication. Photographer Simon Apps has some helpful tips.

When the Media Go Too Far
What can you do if reporters break the rules? Get in the  game and fight right back with guidelines advised by crisis  manager Jonathan Bernstein.

Dramatically Improve Your PR Writing Skills
If you're looking for a formula to polish your way with words, Daphne Gray-Grant suggests a visit backward to a 5th grade mathematics lesson.

Raising Your Profile
Is your message consistently set aside in the media shuffle? Kelly Davis suggests some strategic forethought may help you stand out in the crowd.

Media Tours: A Playbook
Need a plan to put your company news personally to the media? Then hit the road with an effective outreach campaign, advises Kristin Duskin-Gadd.

11 Tips for Using Photos & Graphics for Public Relations
The right snapshot can help snap up a busy editor's pick of your media release. Joan Stewart provides a how-to primer for eye-popping pictures.   

How to Write a World-Class Media Release
Don't get lost in the pile. Ann Wylie offers a handful of tips to help make your next media relations piece get an editor's grab. 

You and the Broadcast Media
You might want to connect with top broadcast outlets, but just why should they want to talk to you? Andrew Harvey knows the reasons.

Creating An Online Newsroom
To effectively lure reporters to your newsroom pages, you need to carefully craft a site the media will love, says Bill Stoller with some how-to tips.

What is News?
Just how can you win the attention of busy editors and reporters as they flick through reams of media releases? Peter Turkington says friction makes a spark.

The Perfect Media Package
A well-framed story is a gift every reporter is happy to receive. Margie Fisher offers ten best tips on how to wrap and deliver your media message.

Understanding US Hispanic News Media
Jesus Hernandez Cuellar offers a ten-point list of suggestions to help ensure effective relations with the Hispanic media.  

Media Releases for all Occasions
The needs of editors and reporters come in all sizes and shapes. PR insider Bill Stoller advises to fashion your release for just the right fit.

Press Releases are a Colossal Waste of Time
Why be one more page on the pile? Publicity expert B.L. Ochman says a well-written pitch letter may be the key to get beyond the media gatekeepers.

More on Media Relations
Even more feature articles and links on effective relations with the media. 

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