Developing
effective relations with media
outlets.
Promoting a
Newly Public Company
One benefit of taking your company public is a chance to pique the
interest of business and financial media. Jim Barbagallo details the
advantages and pitfalls in all the attention.
How to Get Your
Message on Talk Radio
Talk radio is a rousing way to reach a wide audience -- once you catch the
attention of producers at the gate. Marsha Friedman has six tips to best
pitch a topic and get yourself booked.
Lessons Learned from
Media Ambush
An old PR story goes, "You know you're going to have a bad day when
you arrive to find 60 Minutes at your door." A more
modern take has Michael Moore knocking, and Mary Doyle shares her own
tale.
(More
Articles Below)
Your Message
Content is Still King
To capture the overloaded eye of media gatekeepers, website visitors, and
other key target audiences, Steve Jursa says to keep your communications
customer- centered.
How
To Get the Media Interested in You
Take a good look around, and you may find any number of angles that would
pique the interest of media news hounds. Marsha Friedman has suggestions
how.
Why Even Bother
Pitching to the Media
Many messages to the media are zapped fast and easily as emails. Manminder
Dhillon has seven reasons why and how simply reaching for the phone may
prove better results.
How
Effective Are Your Media Releases?
Not very? Marsha Friedman says it takes more than hoping for magic, and
she shares several tips on how to use the best PR tools to get better
press.
Why Getting on a
Show is So Important
Television viewers are quicker than ever to click-and-flash through
commercials. Marsha Friedman says it's key to get yourself seen as content
rather than an interruption.
How
to Counter the Reporter Ambush
What do you do when surprised in your driveway by a confrontational
journalist and camera crew? First rule, says Mark Macias, is to avoid
anger and lame excuses.
What
Makes the News Media Run
Peering into the media mindset, communications expert CR 'Cataunya' Ransom
has five concise tips on how to keep your PR message newsworthy.
Wardrobe
Tips for a TV Interview
It's no small amount of stress preparing for the blare of
lights and cameras, but Scott Lorenz takes away some of the worry with 22
tips on what to wear.
PR
Strategies for Small Business
It's tough for small business to pluck the plum media spots in a
PR campaign. Sheena Nix suggests to go for the low-hanging fruit instead.
Winning
the PR Media Game
What is the secret behind the great media placements you strive
for? One thing is certain, says Vicky Gallion: don't count on any lucky
breaks.
Pitch
News Stories Like a Journalist
Just what goes on in a newsroom as stories are selected? Media
insider and author Mark Macias shares some winning guidelines for working
with the media.
Plugging
In New PR Technologies
You can't be effective in public relations and ignore the facts
in today's high-tech world, advises Joanna Kulesa with three top facts to
face.
How
to Win the Media's Attention
Want to grab the eyes and ears of a harried editor or reporter?
The answer is easy, advises John David: Simply say something worth
hearing.
55
Reasons to Send a Media Release
Before you contact the media, make sure your item is newsworthy.
What makes good news? Scott Lorenz proffers a long list of ideas.
Boost
Website Traffic with Media Releases
Content is key for effective website appeal, but wherefrom does
all that content come?
Marcia Yudkin says recycled article archives are catchy.
How
to Pitch Stories for Best Media Placement
CR 'Cataunya' Ransom
says five simple tips may help to maximize invaluable media response to
your publicity campaign.
How
to Write Search Engine Optimized Releases
A well-optimized media release will be written with both a search
engine and your readers in mind.
Margie Zable Fisher offers examples how.
Partnerships
with Non-Profits
Working with charitable events and causes can be an effective way
to jump-start your publicity campaign, with some tips provided by Diana
Laverdure.
Ten
Commandments of a Press Release
To help ensure that your news releases shalt win notice,
insider Bill Stoller decrees some shalt nots for preparing your
media communications.
Pitching
Oprah Magazine
Your sales may soar if you can score a placement
in O Magazine, using the specific suggestions from Susan Harrow; well
applied to other media too.
Free
Publicity is Worth Its Weight in Gold
Just starting out on a shoestring? Geoff Simon offers a
roster of tips to attract free attention for your fledgling efforts.
Ten
Core Media Relations Strategies
Charlotte Tomic has two handfuls of tips and
tactics that have stood the test of time, to help ensure your successful
media outreach.
The
Press Release is Alive and Well
Belay the wake and call off the funeral; Christopher Parente
advises there's still plenty of kick in a well-prepared release.
Want
More Media Coverage?
The secret to winning an editor's ear, says Robert Bernarduci, is
to strategically start using a selection of eight F-words.
Simple
Techniques for Media Interviews
To ensure successful relations with reporters and crowds,
John Millen recommends tactical tools of crossing the bridge or waving
your flag.
Picking
the Right Picture for the Media
A media release accompanied by a perfect selection of photos may
boost your chances of publication. Photographer Simon Apps has some
helpful tips.
When
the Media Go Too Far
What can
you do if reporters break the rules? Get in the
game and fight right back with guidelines advised by crisis
manager Jonathan Bernstein.
Dramatically
Improve Your PR Writing Skills
If you're looking for a formula to polish your way with
words, Daphne Gray-Grant suggests a visit backward to a 5th grade
mathematics lesson.
Raising
Your Profile
Is your message consistently set aside in the media shuffle?
Kelly Davis suggests some strategic forethought may help you stand out in
the crowd.
Media
Tours: A Playbook
Need a plan to put your company news personally to the
media? Then hit the road with an effective outreach campaign, advises
Kristin Duskin-Gadd.
11
Tips for Using Photos & Graphics for Public Relations
The right snapshot can help snap up a busy editor's pick of your
media release. Joan Stewart provides a how-to primer for eye-popping
pictures.
How
to Write a World-Class Media Release
Don't get lost in the pile. Ann Wylie offers a handful of tips to
help make your next media relations piece get an editor's grab.
You
and the Broadcast Media
You might want to connect with top broadcast outlets, but
just why should they want to talk to you? Andrew Harvey knows the reasons.
Creating
An Online Newsroom
To effectively lure reporters to your newsroom pages, you need to
carefully craft a site the media will love, says Bill Stoller with some
how-to tips.
What
is News?
Just how can you win the attention of busy editors and
reporters as they flick through reams of media releases? Peter
Turkington says friction makes a spark.
The
Perfect Media Package
A well-framed story is a gift every reporter is happy to
receive. Margie Fisher offers ten best tips on how to wrap and deliver
your media message.
Understanding
US Hispanic News Media
Jesus Hernandez Cuellar offers a ten-point list of suggestions to
help ensure effective relations with the Hispanic media.
Media
Releases for all Occasions
The needs of
editors and reporters come in all sizes and shapes.
PR insider Bill Stoller advises to fashion your release for just
the right fit.
Press
Releases are a Colossal Waste of Time
Why be one more page on the
pile? Publicity expert B.L. Ochman says a well-written pitch letter may be
the key to get beyond the media gatekeepers.
Media
Directories
Media directories for print and
broadcast outlets. Search for
local, national and international
media markets.
How
to Improve Your Media Relations
You want to connect well with
reporters -- that's your duty and
your challenge. Peter Granat has
ten best tips.
How
To Write a Winning Op-Ed
A well executed and strategically place op-ed may well be
among the most underutilized tools in the PR arsenal. John McLain has some
surefire tips on op-ed craftsmanship.
Optimizing Press
Releases to Show up in Search Engines
A search for your key words may return ten-thousands
of hits. Are you in there somewhere? Marcia Yudkin shares some hints for
coming in tops.
Batter Up! How to
Pitch Your Media Release
Whether to use fastballs, curveballs or wild pitches to score with news
media. Media expert and baseball fan Jon Greer throws out some suggestions
on how to hit a media placement homerun.
Amateurism
Hurts PR
We've met the enemy, and it is us, says Andy Marken. Here are ways we hurt
ourselves through shoddy media releases and relations, and how we might
improve the matter.
Create a
Killer Online Newsroom
Studies show most online newsrooms fail to meet journalists' needs. Kay
Bransford shares the top three ways to be among the best online resources
when reporters come to call.
Fast PR Moves
on Slow News Days
Sitting in the doldrums with nothing new to promote? Take a fresh look at
your old tactics with a wealth of suggestions from Roni Singleton.
Making the Most
of Media Interviews
Media interviews can be a PR boost or bust. A few moments of preparation
can help avoid months of fallout and clean-up. Media training expert Jim
Cameron gives a straight take.
Storytelling and
PR
Once upon a time, a CBS newsman had a clever idea. The best way to get a
company's story out, is to tell it like a story. Everybody comfy? Well,
listen to how Robbie Vorhaus does it.
Skate Your Way
Around Media Crises
Some compare working in the middle of a media frenzy to a three-ring
circus, others to outright warfare. Richard Perry says no, it's a hockey
game.
Ten Steps to
Better Media Relations
Connecting with the media may always be a challenge, but it doesn't have
to be complicated. Kyle Potvin offers a simple plan for better media
placement results.
Public Relations
for the New Entrepreneur
In this fundamental primer for enterpreneurs just finding their feet with
public relations, author Jill Lublin prescribes seven basic steps for
becoming known.
Keep Your PR
Copy Trim and Sleek
Your prose will sizzle if you chop some of the fat and make your message
lean and clean. Wordsmith Kelle Campbell shows how to wield a cleaver
against excess words.
How to Stage
Great Media Events
From concept to finish, successful media events require careful planning
and caring execution. PR event specialist Andrew Garlikov says make it
easy for the media, and they're more likely to come.
Squeezing Fresh
Tech Media Plans
Marketing and media relations for high-tech companies require some
specialized tools. Mark Coker provides a comprehensive checklist for tech
PR pros, with some useful tips for the rest of us too.
AScribe
Best of the Net
A public interest newswire created at the University of California,
Berkeley transmitting realtime news releases at reduced rates on behalf of
higher education and nonprofit organizations, to the publishing systems of
leading daily papers and web sites.
Burrelle's
Information Service
The place to *buy* television & radio program transcripts, media
directories, media monitoring.
Business
Wire
The first newswire to establish an Internet Web site in 1995, BW delivers
company-generated news and multimedia content to traditional and online
newsrooms, targeted journalists, and other wired news consumers. Provides
free access to member company news archives, including profiles and
electronic media kits.
Eleven
Questions About Press Release Writing
How do you make journalists pay attention to your press release? Kelle
Campbell has 11 answers.
InfoCom
Group - Bulldog Reporter Best of the Net
Your "media, marketing and management HQ," assisting PR,
advertising and legal professionals. Links to article topics such as How
to Build Long-Term Media Relationships, Build your Competitive Edge, and
various media editor suggestions for pitching stories. Also free e-zine
subscriptions on specialized PR & media topics topics like PR metrics,
training, PR on the Internet, crisis and more.
Market
Wire
Market Wire provides press release distribution of corporate news and
media advisories directly to leading newspapers, broadcast outlets,
newswires, consumer and trade publications, analyst terminal systems, Web
sites and online databases around the globe.
Media
Insider
A free service for the PR community, Media Insider is hosted by PR
Newswire and ProfNet, its expert directory linking reporters to 11,000
media relations professionals. Among the departments for registered users
(it's free): media placement intelligence, reflections on the practice of
PR, and a bulletin board for jobs in PR.
Media
Release Format
Here's a couple examples of what a media release might look like.
Medialink
Worldwide
This company provides production and satellite distribution of video and
audio news, multi-media webcasting services, press release newswire
distribution, photography production and digital distribution.
NewsUSA
Delivers ready-to-use features and radio scripts to a nationwide list of
newspapers, radio stations and Web sites.
Partyline
Provides a weekly roundup of some two dozen media placement opportunities.
There's a few free online samples.
PR
NewsWire
Provides comprehensive communications services for public relations and
investor relations professionals ranging from information distribution and
market intelligence to the creation of online multimedia content and
investor relations web sites. PRN's 33,000 members consist of
communications firms, government agencies, and companies including 70
percent of the Fortune 500.
ProfNet
Global
The "shortest distance between a journalist and a source,"
ProfNet is a service of the PR Newswire helping PR information officers
connect with journalists over the Internet. Some of the services are free,
others for a fee.
PRWeb.com
Designed "by PR professionals for PR professionals," a
member-supported service that distributes media releases for some 4,000
companies.
Who
Owns What? Best of the Net
A comprehensive compilation of who owns what media. An outstanding
resource directory maintained by Aaron Moore.
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