effective relations with media
How to Prepare for a Live TV
Among a kitfull of suggestions, media expert Dusha
Zapata says the secret to interview success is remember: it's never all
How Professional Speakers
Fit on Talk Radio
f you would like to ply your professional speaking skills on talk radio
gigs, guest expert John Longenecker has insights and tips to share.
Crafting Effective Media
start-up companies and nonprofit organizations with small or no
advertising budgets can win valuable media play.
Media Relations Tips &
you've crafted your finely honed release, here are some suggestions on how
to attract media interest in your newsworthy story.
How to Answer the Really Tough Questions
You may face an unrelenting reporter, an adamant questioner from the
audience, or a probing public policymaker. Ed Barks suggests means to
handle it best.
Market Yourself to Talk Radio
Before you hit the radio talk-show circuit, make sure your expertise
translates well to the medium. John Longenecker tells how.
Tips for Taking on Tough Talk Radio
Former snarky talk-show host Alex Hinojosa
shares insider insights on how to sit cooly in the hot seat when a
radio interview turns mean.
How to Be A Print Reporter's Best Pick
Insightful media relations expert Ginny Grimsley shares her top tips for
becoming a print reporter's favorite source when it's crunch time. The
bottom line is easy: understand and feed a need.
Talk Radio Impacts
Elections at Light Speed
How spin and nuance are key as political campaigns hit the radio talk show
circuit, with insights from John Longenecker.
How to Find Harmony with Power Bloggers
Blogging is still a hazy concept in many outreach campaigns, but Amanda
DiSilvestro says powerful bloggers are now gatekeepers to essential
audiences, and she suggests four steps to best dip your toes in the blog
How to Make Sure the Camera Loves You
It's tough enough to score points on a television talk show without
fretting too much over the basics of your looks. Marcia Friedman shares 8
tips from a media pro on how to charm the screen.
How to Attract Seasonal Shoppers
For some retailers, a single holiday can make or break a company. Margie
Zable Fisher has tips on how to make your holiday gifts irresistible to
the media with seasonal marketing PR.
An Insider's Take on Talk Radio
Radio has gone through as many radical changes as other media. Still it's
a valuable outlet for media campaigns, as Marsha Friedman gets tips from
former talk-show host Alex Hinojosa.
How do Mainstream Media Use Social Media?
Old media and new media are increasingly allies rather than competitors
for our attentions. Marcia Friedman
counts three ways social media now affect much of what we see, hear, read,
and ultimately do.
What is a 3-D Public Relations Campaign?
Movies aren't the only medium now playing in three dimensions. Marcia
Friedman provides a checklist on how to broaden your profile with
multimedia outreaching for television, radio, print/online, and social
The Art of Media Relations in Brazil
Brazilian media expert Fernanda Di Franco provides an insider's take on
the opportunities, means and challenges for staging successful public
relations campaigns in her country.
What Should Your Promotional Tagline Be?
'Master of All Media and Marketing' may be a tempting tagline to describe
yourself, but Marsha Friednman suggests that's up to others to decide.
Sometimes the best descriptive choice is none at all.
How to Pitch Best for Media Placements
A newcomer to media relations may well worry how to tactifully approach that
first media contact. Arit Essien recounts five fundamental rules to help
ease the way for a novice pitch.
An Insider's Take on
Talk radio offers outstanding opportunities for accessible and in-depth
coverage of your issues. Marsha Friedman provides insights in this
interview with Talkers Magazine publisher Michael Harrison.
How A Title Change Can Transform a Story
Would Tomorrow's Another Day have outsold the epic Gone With the Wind? Scott
Lorenz shares tales of where simply renaming a book can give a second life to
your publishing success.
Is the Television Commercial Dying?
Tony Panaccio says it's what happens *between* commercials that's becoming
more important, as you target media relations towards the editorial side
of programming -- both saving money and boosting trust.
How to Get Better Media Coverage
You may be crafting your media release for wide distribution to print,
broadcast, and online media, but Steve Turner says you'll win better
results if you tailor your writing toward the needs of specific outlets
How Authors Can Promote Cookbooks on TV
Whether your new book is about old-world recipes, home decoration tips, or
rebuilding classic engines, Scott Lorenz has specific details on how best
to demonstrate your how-to text on television shows.
The Art of Pitching to the Media
Matching your message to the right outlet may be like selecting the
perfect bottle of wine to complement your main dish. Regine Nelson has six
tips to help craft a tasty message the media might bite.
How Holidays Can
Drive Your PR Campaign
Whether it's Adopt-a-Shelter-Dog-Month or the birthday of a dead celebrity,
there may be a news hook just ahead on the calendar. Marsha Friedman
suggests ways to use special days to promote your company or cause.
Dead or Alive?
With all the players pitching their media ideas, it's tough to keep your
release in an editor's 'most wanted' file. Steven Le Vine has some insider
insights on how to polish your presser.
Newly Public Company
One benefit of taking your company public is a chance to pique the
interest of business and financial media. Jim Barbagallo details the
advantages and pitfalls in all the attention.
How to Get Your
Message on Talk Radio
Talk radio is a rousing way to reach a wide audience -- once you catch the
attention of producers at the gate. Marsha Friedman has six tips to best
pitch a topic and get yourself booked.
Book Excerpt: When
the Headline is You
Author Jeff Ansell says when reporters frame their stories, they'll
frequently cast newsmakers as characters in a story -- sometimes the hero,
sometimes the villain. It's a script you can help write.
Lessons Learned from
An old PR story goes, "You know you're going to have a bad day when
you arrive to find 60 Minutes at your door." A more
modern take has Michael Moore knocking, and Mary Doyle shares her own
Content is Still King
To capture the overloaded eye of media gatekeepers, website visitors, and
other key target audiences, Steve Jursa says to keep your communications
To Get the Media Interested in You
Take a good look around, and you may find any number of angles that would
pique the interest of media news hounds. Marsha Friedman has suggestions
Why Even Bother
Pitching to the Media
Many messages to the media are zapped fast and easily as emails. Manminder
Dhillon has seven reasons why and how simply reaching for the phone may
prove better results.
Effective Are Your Media Releases?
Not very? Marsha Friedman says it takes more than hoping for magic, and
she shares several tips on how to use the best PR tools to get better
Why Getting on a
Show is So Important
Television viewers are quicker than ever to click-and-flash through
commercials. Marsha Friedman says it's key to get yourself seen as content
rather than an interruption.
to Counter the Reporter Ambush
What do you do when surprised in your driveway by a confrontational
journalist and camera crew? First rule, says Mark Macias, is to avoid
anger and lame excuses.
Makes the News Media Run
Peering into the media mindset, communications expert CR 'Cataunya' Ransom
has five concise tips on how to keep your PR message newsworthy.
Tips for a TV Interview
It's no small amount of stress preparing for the blare of
lights and cameras, but Scott Lorenz takes away some of the worry with 22
tips on what to wear.
Strategies for Small Business
It's tough for small business to pluck the plum media spots in a
PR campaign. Sheena Nix suggests to go for the low-hanging fruit instead.
the PR Media Game
What is the secret behind the great media placements you strive
for? One thing is certain, says Vicky Gallion: don't count on any lucky
News Stories Like a Journalist
Just what goes on in a newsroom as stories are selected? Media
insider and author Mark Macias shares some winning guidelines for working
with the media.
In New PR Technologies
You can't be effective in public relations and ignore the facts
in today's high-tech world, advises Joanna Kulesa with three top facts to
to Win the Media's Attention
Want to grab the eyes and ears of a harried editor or reporter?
The answer is easy, advises John David: Simply say something worth
Reasons to Send a Media Release
Before you contact the media, make sure your item is newsworthy.
What makes good news? Scott Lorenz proffers a long list of ideas.
Website Traffic with Media Releases
Content is key for effective website appeal, but wherefrom does
all that content come?
Marcia Yudkin says recycled article archives are catchy.
to Pitch Stories for Best Media Placement
CR 'Cataunya' Ransom
says five simple tips may help to maximize invaluable media response to
your publicity campaign.
to Write Search Engine Optimized Releases
A well-optimized media release will be written with both a search
engine and your readers in mind.
Margie Zable Fisher offers examples how.
Working with charitable events and causes can be an effective way
to jump-start your publicity campaign, with some tips provided by Diana
Commandments of a Press Release
To help ensure that your news releases shalt win notice,
insider Bill Stoller decrees some shalt nots for preparing your
Your sales may soar if you can score a placement
in O Magazine, using the specific suggestions from Susan Harrow; well
applied to other media too.
Publicity is Worth Its Weight in Gold
Just starting out on a shoestring? Geoff Simon offers a
roster of tips to attract free attention for your fledgling efforts.
Core Media Relations Strategies
Charlotte Tomic has two handfuls of tips and
tactics that have stood the test of time, to help ensure your successful
Press Release is Alive and Well
Belay the wake and call off the funeral; Christopher Parente
advises there's still plenty of kick in a well-prepared release.
More Media Coverage?
The secret to winning an editor's ear, says Robert Bernarduci, is
to strategically start using a selection of eight F-words.
Techniques for Media Interviews
To ensure successful relations with reporters and crowds,
John Millen recommends tactical tools of crossing the bridge or waving
the Right Picture for the Media
A media release accompanied by a perfect selection of photos may
boost your chances of publication. Photographer Simon Apps has some
the Media Go Too Far
you do if reporters break the rules? Get in the
game and fight right back with guidelines advised by crisis
manager Jonathan Bernstein.
Improve Your PR Writing Skills
If you're looking for a formula to polish your way with
words, Daphne Gray-Grant suggests a visit backward to a 5th grade
Is your message consistently set aside in the media shuffle?
Kelly Davis suggests some strategic forethought may help you stand out in
Tours: A Playbook
Need a plan to put your company news personally to the
media? Then hit the road with an effective outreach campaign, advises
Tips for Using Photos & Graphics for Public Relations
The right snapshot can help snap up a busy editor's pick of your
media release. Joan Stewart provides a how-to primer for eye-popping
to Write a World-Class Media Release
Don't get lost in the pile. Ann Wylie offers a handful of tips to
help make your next media relations piece get an editor's grab.
and the Broadcast Media
You might want to connect with top broadcast outlets, but
just why should they want to talk to you? Andrew Harvey knows the reasons.
An Online Newsroom
To effectively lure reporters to your newsroom pages, you need to
carefully craft a site the media will love, says Bill Stoller with some
Just how can you win the attention of busy editors and
reporters as they flick through reams of media releases? Peter
Turkington says friction makes a spark.
Perfect Media Package
A well-framed story is a gift every reporter is happy to
receive. Margie Fisher offers ten best tips on how to wrap and deliver
your media message.
US Hispanic News Media
Jesus Hernandez Cuellar offers a ten-point list of suggestions to
help ensure effective relations with the Hispanic media.
Releases for all Occasions
The needs of
editors and reporters come in all sizes and shapes.
PR insider Bill Stoller advises to fashion your release for just
the right fit.
Releases are a Colossal Waste of Time
Why be one more page on the
pile? Publicity expert B.L. Ochman says a well-written pitch letter may be
the key to get beyond the media gatekeepers.
to Improve Your Media Relations
Media directories for print and
broadcast outlets. Search for
local, national and international
You want to connect well with
reporters -- that's your duty and
your challenge. Peter Granat has
ten best tips.
To Write a Winning Op-Ed
A well executed and strategically place op-ed may well be
among the most underutilized tools in the PR arsenal. John McLain has some
surefire tips on op-ed craftsmanship.
Releases to Show up in Search Engines
A search for your key words may return ten-thousands
of hits. Are you in there somewhere? Marcia Yudkin shares some hints for
coming in tops.
Batter Up! How to
Pitch Your Media Release
Whether to use fastballs, curveballs or wild pitches to score with news
media. Media expert and baseball fan Jon Greer throws out some suggestions
on how to hit a media placement homerun.
We've met the enemy, and it is us, says Andy Marken. Here are ways we hurt
ourselves through shoddy media releases and relations, and how we might
improve the matter.
Killer Online Newsroom
Studies show most online newsrooms fail to meet journalists' needs. Kay
Bransford shares the top three ways to be among the best online resources
when reporters come to call.
Fast PR Moves
on Slow News Days
Sitting in the doldrums with nothing new to promote? Take a fresh look at
your old tactics with a wealth of suggestions from Roni Singleton.
Making the Most
of Media Interviews
Media interviews can be a PR boost or bust. A few moments of preparation
can help avoid months of fallout and clean-up. Media training expert Jim
Cameron gives a straight take.
Once upon a time, a CBS newsman had a clever idea. The best way to get a
company's story out, is to tell it like a story. Everybody comfy? Well,
listen to how Robbie Vorhaus does it.
Skate Your Way
Around Media Crises
Some compare working in the middle of a media frenzy to a three-ring
circus, others to outright warfare. Richard Perry says no, it's a hockey
Ten Steps to
Better Media Relations
Connecting with the media may always be a challenge, but it doesn't have
to be complicated. Kyle Potvin offers a simple plan for better media
for the New Entrepreneur
In this fundamental primer for enterpreneurs just finding their feet with
public relations, author Jill Lublin prescribes seven basic steps for
Keep Your PR
Copy Trim and Sleek
Your prose will sizzle if you chop some of the fat and make your message
lean and clean. Wordsmith Kelle Campbell shows how to wield a cleaver
against excess words.
How to Stage
Great Media Events
From concept to finish, successful media events require careful planning
and caring execution. PR event specialist Andrew Garlikov says make it
easy for the media, and they're more likely to come.
Tech Media Plans
Marketing and media relations for high-tech companies require some
specialized tools. Mark Coker provides a comprehensive checklist for tech
PR pros, with some useful tips for the rest of us too.
Best of the Net
A public interest newswire created at the University of California,
Berkeley transmitting realtime news releases at reduced rates on behalf of
higher education and nonprofit organizations, to the publishing systems of
leading daily papers and web sites.
The place to *buy* television & radio program transcripts, media
directories, media monitoring.
The first newswire to establish an Internet Web site in 1995, BW delivers
company-generated news and multimedia content to traditional and online
newsrooms, targeted journalists, and other wired news consumers. Provides
free access to member company news archives, including profiles and
electronic media kits.
Questions About Press Release Writing
How do you make journalists pay attention to your press release? Kelle
Campbell has 11 answers.
Group - Bulldog Reporter Best of the Net
Your "media, marketing and management HQ," assisting PR,
advertising and legal professionals. Links to article topics such as How
to Build Long-Term Media Relationships, Build your Competitive Edge, and
various media editor suggestions for pitching stories. Also free e-zine
subscriptions on specialized PR & media topics topics like PR metrics,
training, PR on the Internet, crisis and more.
Market Wire provides press release distribution of corporate news and
media advisories directly to leading newspapers, broadcast outlets,
newswires, consumer and trade publications, analyst terminal systems, Web
sites and online databases around the globe.
A free service for the PR community, Media Insider is hosted by PR
Newswire and ProfNet, its expert directory linking reporters to 11,000
media relations professionals. Among the departments for registered users
(it's free): media placement intelligence, reflections on the practice of
PR, and a bulletin board for jobs in PR.
Here's a couple examples of what a media release might look like.
This company provides production and satellite distribution of video and
audio news, multi-media webcasting services, press release newswire
distribution, photography production and digital distribution.
Delivers ready-to-use features and radio scripts to a nationwide list of
newspapers, radio stations and Web sites.
Provides a weekly roundup of some two dozen media placement opportunities.
There's a few free online samples.
Provides comprehensive communications services for public relations and
investor relations professionals ranging from information distribution and
market intelligence to the creation of online multimedia content and
investor relations web sites. PRN's 33,000 members consist of
communications firms, government agencies, and companies including 70
percent of the Fortune 500.
The "shortest distance between a journalist and a source,"
ProfNet is a service of the PR Newswire helping PR information officers
connect with journalists over the Internet. Some of the services are free,
others for a fee.
Designed "by PR professionals for PR professionals," a
member-supported service that distributes media releases for some 4,000
Owns What? Best of the Net
A comprehensive compilation of who owns what media. An outstanding
resource directory maintained by Aaron Moore.
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