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Bloggers More Trusted than Celebs
	Publicity expert Marsha Friedman shares detail on findings that bloggers have become a trusted prime source of online information. It's a trend PR communicators should heed. Extra: Your PR Toolbox

How to Kill a Viral Video
It doesn't take much to kill the chances of your video going viral, but with some attentive care, Mark Macias says your video clip can pump life on your website and blog pages. More: Public Relations Coups & Capers Just look at these PR wonders & blunders.

More Features

Your career future in public relations: how to get started and win.

A best interview tip for landing a PR job.

PR: Who needs it? Small business, social causes -- you do!

Ethical public relations: An oxymoron?

In Brief: Social Listening To Hear Your New PR Ideas
	Good social network marketing starts with careful attention to what's already being said. Matthew Stites provides two key starting points for more effective creation of your online communciations buzz. Tool: International PR Best Links: Jobs in Public Relations

Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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