PR
codes of ethics.
Ethical
Public Relations: Not an
Oxymoron
The PR desk is frequently a
company's conscience. It’s not
always a popular spot to be in,
but it’s an important job.
In
Praise of Secrecy
Stop the muddle-headed
deception: proper PR ethics are
not grounded in "honesty,
accuracy, integrity and
truth," says Peter O'Malley
in this counterpoint piece.
Social Responsibility and Public Relations
Public relations pros and aspirants are in a special position to advance
causes for good. Writer Anna Levy interviews 'green' agency head Anna
Guyer on tips to put three P's of people, profit and planet into PR
play.
How to Run Ethically Sound PR Campaigns
Publicists are typically under pressure to
provide fast and fabulous results for their clients. Steven Le
Vineoffers five tips on how to speed along while avoiding perilous
shortcuts down hazardous roads.
The
Truth about PR Disasters
It used to be the job of public relations professionals to fix PR
disasters -- now they often just perpetuate them, says Gerry McCusker in
this book excerpt.
Codes
of Ethics Online
An extensive collection of more
than 850 codes of ethics of
professional societies,
corporations, government, and
academic institutions, courtesy
of the Illinois Institute of
Technology.
IABC
Code of Ethics
The International Association of
Business Communicators takes a
transcultural stance in its
ethics code.
IPRA
Code of Conduct
A four-point ethical code
adopted by the International
Public Relations Association
covering personal and
professional integrity, conduct
towards clients and employers,
conduct towards the public and
the media, and conduct towards
colleagues.
SPJC Code
of Ethics
Conscientious journalists from all media and specialties strive to serve
the public with thoroughness and honesty, says the Society of
Professional Journalists.
PR
Watch
PR Watch is published by the
Center for Media &
Democracy, a nonprofit, public
interest organization dedicated
to investigative reporting on
the public relations industry,
combating manipulative and
misleading PR practices.
The
Complete Idiot’s Guide to Public Relations Ethics
Written by Zhenya Gene Senyak. Doh!
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