Make the most of a bad
situation.
How
to Respond to a Reporter Ambush
What do you do when surprised in your driveway by confrontational
journalist and camera crew? First rule, says Mark Macias, is to avoid
anger and lame excuses.
The
Role of SEO in Crisis Management
You might minimize the up-top negative hits on search returns
with these optimization tips, courtesy of tag-team John Bernstein and
Chesa Keane.
Writing
Your Communications Plan
A bit of surefooted crisis planning in advance can help avoid the
high cost of missteps later, warns Gerard Braud, with this detailed
how-to.
Crisis
Prevention Through Foresight
The secret to effective crisis management, warns Mark Grabowski,
is to be prepared *before* Michael Moore or 60 Minutes knocks on your
door.
The
Three C's of Credibility in Crises
For an aura of credibility during crisis situations, Jonathan
Bernstein says to project non-verbal cues of compassion, confidence, and
competence.
Loose
Talk Costs Careers & Credibility
Your next PR disaster may
only be a few careless words away, warns PR analyst and author Gerry
McCusker, tracker of PR gaffes from all over the world.
The
Art of Mea Culpa
Strategic communicator and attorney Richard Levick considers
how your clients can -- and sometimes must -- apologize for their
mistakes.
When
the Media Go Too Far
What can
you do if reporters break the rules? Get in the
game and fight right back with guidelines advised by crisis
manager Jonathan Bernstein.
Crisis
Plans for Small Business
As the mirror sticker says, crisis situations may be closer than
they appear. That's the warning of Ellie Whims, with a guideline for a
well-prepared plan.
The
Balancing Act of Announcing Bugs
There is an art in the act of
when and how to publicize software security vulnerabilities, so described
by Shany Seawright.
The
Truth about PR Disasters
It used to be the job of public relations professionals to fix PR
disasters -- now they often just perpetuate them, says Gerry McCusker in
this book excerpt.
Why
Some Crisis Plans Miss the Boat
Poor crisis planning can most certainly
sink a company. Tim O'Brien hoists four tips to chart for what rough seas
there be.
Trial
by Media: A Roster of Do's & Don'ts
If your client is knee-deep in legal crisis or litigation woes,
there are several steps or missteps that might help or hinder, says
Jonathan Bernstein.
Crisis
Management Moments
Hope for the best, prepare for the
worst, and always seek an
opportunity in the middle of your
PR crisis situations. Look at
these classic examples.
Effective
Steps to Counter a Crisis
Your company is in crisis. What do
you do? Where do you start? Who
you gonna call? Abbe Ruttenberg
Serphos offers six starting points
in this crisis management primer.
Skate
Your Way Around Media Crises
Some compare working in the middle
of a media frenzy to a three-ring
circus, others to outright
warfare. Richard Perry says no,
it's a hockey game.
Crisis
Communication Plan
An effective crisis communication
blueprint including procedure
templates, prepared by Sandra K.
Clawson Freeo.
Essence
of Crisis Management
Useful definitions and assessment
tools of crisis management, from
the crisis experts at the
Institute for Crisis Management.
Institute
for Crisis Management
Offers training, certification,
resources, references, studies,
and more on crisis management.
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