Relations' place in effective
The ABC's of Marketing
Public relations is key in effective marketing, so PR people need
to speak the lingo. Just a dozen or so terms and concepts
get to the very heart of marketing, covered in this video nutshell.
Content Marketing & PR
It is critical to apply different marketing tatics for content, and public
relations. Jonathan Hulet shares details.
The PR Side of Guerilla Marketing
Public relations and marketing tactics can sometimes team up in
innovative ways beneficial to small business start-ups. Genevieve
Coates shares some ideas how.
Social Media Marketing: More Than Promotion
More than just a means to promotional messaging, Eddie Velez says
social media can help with customer retention and online reputation,
while also reducing administrative costs.
How to Choose Between PR and Advertising
While each has their own ups and downs, the differences between
public relations and advertising are clear, and Steve Turner says
how they differ matters to the tactics of a successful campaign.
So, Just How Does a PR Campaign Help Sales?
Do all the efforts and costs of public relations efforts really
impact the bottomline of sales? Marsha Friedman offers examples of
how they might, and how you might measure the impact.
How to Maximize Speaking Engagements
When you have a highly competitive niche
and low funds for promotion, grabbing a podium for a public
presentation may make good sense. Steve Markman has eight tips for
how to successfully market out on the speaking circuit.
How to Attract Seasonal Shoppers
For some retailers, a single holiday can make or break a company.
Margie Zable Fisher has tips on how to make your holiday gifts
irresistible to the media with seasonal marketing PR.
How to Use Facebook to Market a Book
New authors can save untold thousands in advertising costs and find
enthusiastic readers with social networking tools such as Facebook.
Scott Lorenz provides seven steps on just how to do it.
Tactics to Get Your Products Stocked in Stores
It can be a tough sell to gatekeeping managers to place your product
line on store shelves. Marsha Friedman suggests tapping your
customers' help for better success in getting your goods to market.
Public Relations & Brand Development
When you launch or develop an existing brand, public relations
should play a critical role, advises Leslie McKerns with a brief
No-Hype Copywriting Techniques
Is it possible to be lively and appealing, yet truthful in your
potent sales writing? Marcia Yudkin says yes, with these detailed
steps in just how to do it.
So, Where Are Your Sales?
There are few absolutes when it comes to sales
success, but public relations and marketing tactics are key players on the field
for winning sales, says expert Marsha Friedman.
Appeals & Tactics
You have to win a potential target's attention amid a
barrage of thousands of messages daily, then quickly shepherd your
audience to hear and accept your point. Steve Van Hook helps pave the
path with this video.
Outreach campaigns on a shoestring can be powerfully effective if
you start from the soil up. Kyle Potvin says it's as easy as
mastering three fundamental F's.
Two C's of Effective Marketing
To better harness a silver bullet to success, Leslie McKerns says
to fire up two C's with a keen focus on your customers and
PR: The Wildcard Marketing
Small business managers may get the
sweats over the PR puzzle.
Dali Singh says dry those palms and start your journey to success with
a few simple steps.
Tips for Branding Your Company
Looking to polish up your place in the market? Leslie
McKerns provides 25 effective ways to enhance your company's name
recognition and brand value.
for the 60s Set
Every few seconds another of
the 78-million US baby boomers turns 60. CR 'Cataunya' Ransom
tells how to tap this valuable market.
You worked hard coming up with just the right company
name. Now punctuate it with an effective tagline, using Marcia
Yudkin's 10-spot exercise.
Baby Steps to Powerful Marketing
Leslie McKerns describes how to walk your way to
marketing success with seven simple feats.
In a fast-tech marketplace that expects instant results, Mike
Ference suggests tapping your traditional chamber of commerce and
business networking groups.
Names Really Do Matter
A rose by another name may smell as sweet, but would anybody sniff
it? Marcia Yudkin offers tips on choosing the right moniker for
effective promotion and PR.
It's good to be known, but
it's even more profitable to
be wanted. Robert Gelphman
shares some marketing insights
into the art of becoming
wanted through effective
Your Product is Problematic
Everyone in the world may want, use, and need your
product or service -- but so what? Marcia Yudkin says it takes
interesting bits to get media bites.
Public Relations for the New Entrepreneur
In this fundamental primer for
entrepreneurs just finding
their feet with public
relations, author Jill Lublin
prescribes seven basic steps
for becoming known.
Relations and/or Advertising
Your message is urgent. Your
target is set. Your method is
debatable: Should you use
public relations or use paid
advertising? The answer, says
Michael Driscoll, is it
'Me Too' Marketing
You can be an innovator rather than an imitator by developing a
creative marketing hook. Marcia Yudkin says to put your competitive
advantage to work.
How-to marketing articles, research resources, marketing
job information, useful marketing links.
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in 1995, BW delivers
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traditional and online
journalists, and other wired
news consumers. Provides free
access to member company news
archives, including profiles
and electronic media kits.
of the Net
ClickZ archive of articles on
emarketing strategies. Nice.
Marketing plans. Free! From
MarketItRight.com -- 'Your
Market Wire provides press release distribution of corporate news and
media advisories directly to leading newspapers, broadcast outlets,
newswires, consumer and trade publications, analyst terminal systems,
Web sites and online databases around the globe.
A free service for the PR
community, Media Insider is
hosted by PR Newswire and
ProfNet, its expert directory
linking reporters to 11,000
media relations professionals.
Among the departments for
registered users (it's free):
media placement intelligence,
reflections on the practice of
PR, and a bulletin board for
jobs in PR.
& Marketing Network
Expert news and strategies on
PR and Marketing. From
Investor Relations to
Interactive Marketing, you’ll
find tips and advice to help
you improve your skills and
advance your career. From the
publishers of PR News.
Is Not Marketing’s Stepchild
Sometimes a bright marketing
idea can lead to a public
relations fiasco. Writers Greg
Sherwin and Emily Avila detail
a perfect example.
communications services for
public relations and investor
ranging from information
distribution and market
intelligence to the creation
of online multimedia content
and investor relations web
sites. PRN's 33,000 members
consist of communications
firms, government agencies,
and companies including 70
percent of the Fortune 500.
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