CR 'Cataunya' Ransom
are an estimated 78 million baby boomers in the United States and
targeting them could mean big profits for your business. Every
eight-seconds a baby boomer turns 60, which add up to 11,000 per day.
Tapping into this market could really help increase your business profit
Implementing a product or service targeted toward baby boomers can be
easily achieved by doing the following:
Step one is to understand the baby boomer culture, create products
and services that baby boomers will value. Make sure that you effectively
market to baby boomers so that they understand the value of using your
products and services.
Step two should involve making baby boomers referrals for hire.
Reward baby boomers for telling other baby boomers about your products and
services. Give free tickets, discounts, cash, etc.
Step three is to become a baby boomer advocate. Stay in the know on
what is happening in the baby boomer industry. Market your products and
services as an expert authority for baby boomers.
Step four is to become a baby boomer industry fan. Join
organizations that are supporters of the baby boomer industry. Attend
tradeshows and read media publications focused on baby boomers.
Marketing to baby boomers means every eight-seconds there is an
opportunity to reach one more new client! Finding new clients by the
seconds got a lot easier.
Ransom is the Co-founder and Chief Marketing Officer
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of Mosnar Communications, Inc. in metro Atlanta, Georgia.
CR consults clients and speaks to audiences relating to
global marketing and public relations practices.
To contact her visit her website at
or call 1 (404) 696-4833.
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