CR 'Cataunya' Ransom
mass explosion of free publicity is the best reward to launching a
PR campaign. The ultimate goal of a PR campaign is to receive loads of
free publicity about your book, product, service, or cause.
This type of free publicity
most often leads to more sales, brand awareness, strategic alliances, and
so on. Making headlines is the greatest and fastest way to make people
want to do business with you.
Achieving free publicity success often involves research and doing your
homework. However, the rewards are well worth all the time and effort
put in. Imagine receiving a feature story about your book, product,
service, or cause in a newspaper or magazine for free? Advertising is
expensive and most likely would cost a pretty penny to publish a full
feature article in a newspaper
or magazine. Learning how to successfully pitch stories to the media could
bring in tons of free publicity.
Here are some tips to guide you on how to pitch stories for maximum PR
The first step is to prepare a media or press release about an
announcement. It is important to consider that your release should be
telling a newsworthy story. New additions, breakthroughs, mergers,
acquisitions, research findings, etc. A media or press release will tell
the story that you are trying to pitch.
Make sure to find media publications that are related to your story
pitch. Look for chemistry by matching publications that focus on your
industry, topics, reviews, etc. This is the single most important step
to receive the most free publicity exposure. A great release and story
that is pitched to the wrong media source will never get picked up.
When pitching your story remember you only get one opportunity to make a
first impression. Be ready to pitch your story in 30 seconds or less.
Identify why your story pitch is significant to the media source and how
readers can benefit from your story pitch.
Allow media publications to find you by promoting your release. Try
using press release wire services to help promote your release. There
are a number of free press release wire services like http://www.prlog.org/
Start building relationships with the media and become a lead source for
media publications. Give them what they want: a great story!
Media publications run on news
and supplying news is what will get you free publicity. Mastering how to
strategize to receive the best media publicity involves knowing how to
match your story pitch to the right publications. Keep researching, keep
Ransom is the Co-founder and Chief Marketing Officer
Communications, Inc. in metro Atlanta, Georgia.
CR consults clients and speaks to audiences relating to
global marketing and public relations practices. CR is the creator of
Mega Powerhouse Marketing system at www.megapowerhouse.com
Articles | Submit
Your Article | PR
Public Relations Homepage