Google Search Site search Web search  
 
Subjects
Jobs in PR
Career Guides
Internships
Toolkit: How to PR
Desk References
Media Relations
Crisis Management
Basics of PR
Agencies
International PR
Marketing
Ethics
Professional Orgs
Publications
Wired PR
Steven R. Van Hook
All Subjects


Creating Resonant Multicultural Messages
Use transcultural themes & images to connect across cultures.
 Related Resources
 Basics of PR
 Media Relations
 Jobs in PR
 PR Toolkit
 Lots More PR Articles

 by Steven R. Van Hook, PhD
HowToMarketing.us

Steven R. Van Hook, PhDIt can be a challenge for global marketers to develop messages that resonate across national cultures, or as well the many cultures within any single nation.  

The video clip below briefly summarizes research that illustrates how transculturally resonant themes such as babies, animals, relationships, sports, and life cycles, might be used to craft messages that connect with people -- whatever their background, culture, and nationality.

 


Steven Van Hook has taught MBA and undergraduate marketing 
and communications courses for colleges and universities in the 
United States and abroad for more than a decade. 

marketer@wwmr.us
http://howtomarketing.us





More Articles  |  Submit Your Article  |  PR Subjects

About Public Relations Homepage

Contact Us