you independent, creative, and ambitious? If your personality
reflects these characteristics, then, you have a prefect public
One of the most specialized fields of public relations is PR
agencies. Typically, clients in PR agencies called ‘accounts’.
PR employees inside the agency are assigned to these accounts.
Your first position in PR agency will be an account coordinator,
and then you will be promoted as an account executive followed
by account manager.
In Egypt, There are about 23 PR agencies. The first PR agency,
RadaResearch, found in 1982. It is crucial to understand that PR
agencies in Egypt is relatively new and the Egyptian culture
differs from the western experience about what PR agency can do.
Thus, what are a PR job seekers really need to prepare
themselves to work in an Egyptian PR agency? It would be
interested to find out.
Education. Of course it is important to have an
academic education in PR, may be a higher degree will add to
you. However, in practice, PR person is hired not only for his
master’s, but also for his ability of inspiring trust in clients
and executing assignments.
Experience. PR agencies in Egypt give a great
deal for media relations. Therefore, an experience in related
fields such as journalism, broadcasting, or advertising adds for
Skills. The more skills you have, the better
for your future in PR agencies industry in Egypt. Skills could
be in writing, graphics design, photography and more.
Languages. It is common for Egyptian PR
agencies to deliver its services to foreign clients. Knowing one
or more languages beside the country’s native language, Arabic,
will be a must.
Time Management. PR agencies bill their time
for their clients. So, you should get the best of your time to
increase the agency’s profits and achieving the client’s goals.
Training. Take a variety of courses in
negotiation, business etiquette, and technology. This will
broaden your knowledge and cultivate your unique talents.
Up-to-date. Just keep up with all the latest.
Finally, an experienced PR friend of mine once told me “a PR job
Egypt needs to PR himself.” This means that you should believe
in yourself and convince others to believe in you.
Hala El-Aidy is a teacher with the Mass
Department, Helwan University, Egypt. CIPR.
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