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Search Engine Optimization for PR Sites
Why and how to seek better placement in search returns.
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 by Steven R. Van Hook, PhD

Steven R. Van HookGetting a website online is only the start of the challenge. If not well-ranked in the search engines, you may as well not exist -- at least as far as reaching your target publics with your PR campaign.

In the video interviews below, Chris Tucker of
RightNow Communications shares some insights into Search Engine Optimization (SEO)..


Search Engine Optimization (12:50)

Steven Van Hook has taught MBA and undergraduate marketing 
and communications courses for colleges and universities in the 
United States and abroad for more than a decade, and has 
developed more than a dozen courses with an international focus.

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