Getting
a website online is only the start of the challenge. If not well-ranked in
the search engines, you may as well not exist -- at least as far as
reaching your target publics with your PR campaign.
In the video
interviews below, Chris Tucker
of RightNow Communicationsshares some insights into Search Engine
Optimization (SEO)..
Search Engine Optimization (12:50)
Steven
Van Hook
has
taught MBA and undergraduate marketing
and
communications courses for colleges and universities in the
United States and abroad for more than a decade, and
has
developed more than a dozen courses with an
international focus. marketer@wwmr.us http://howtomarketing.us
Getting
a website online is only the start of the challenge. If not well-ranked in
the search engines, you may as well not exist -- at least as far as
reaching your target publics with your PR campaign.