Dear Julia: I admire your
courage, both in striking out on
your own, and in admitting
you could use a
little help. Good for you on
both counts.
Let
me recommend some resources:
Your
Future in Public Relations
Who has a future in PR, what gets you started, where
to find career support when the going gets rough, and why you should even
bother. Lots of details and links in this four-part article.
Career
Guides - Public Relations
Find
a seasoned career guide or mentor,
get resume tips, and research
job-finding resources.
The
Public Relations Career X Factor
SmallShopPRAgency is a list for
owners and operators of small and
independent PR/marcom agencies --
including solo practices and
freelancers.
And
of course you'll find some
good PR technical and
professional advice in the About
PR article archive. Here's
a few features you might find
particularly interesting, given
the issues you've raised:
Successful
Company Communications
Forget
all the airy definitions and
rationales. The bottom-line for
effective public relations is
advancing the company bottom-line.
Andy Marken says it's all about
delivering value.
Objectives:
The 'Weakest Link' in PR
Fuzzy
objectives can be the weakest link
in a public
relations campaign. Mitchell
Friedman says g'bye to
shoddy goals and welcome to
sharper strategies through a
bullet list of definitive planning
tools.
Ten
Steps to Better Media Relations
Connecting with the media may
always be a challenge, but it
doesn't have to be complicated.
Kyle Potvin offers a simple plan
for better media placement results
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