PR industry has changed considerably
over the years and public relations companies are
using a number of mediums to promote the services of their
This can include internet and field promotions, and those who
seek to gain a role in the industry will need to have a wide
range of interpersonal skills. The remit of public relations
companies can encompass anything from writing press releases for
business launches to sending product samples to appropriate
PR agencies are the first port of call for many
journalists who are looking for a news story and agencies
normally deal with media relations on a company’s behalf.
Here are a few tips on how you can
land your perfect role in the competitive field of public
Hone Your Skills
Although you don’t need to take up a particular degree to get
into the PR industry, you will need to have essential qualities
that will help you fulfill a role in PR to your best ability. As
well as having the ability to contribute creative ideas to your
agency you also need to be able to have excellent copywriting
Being able to effectively communicate with clients at every
level is critical to project a professional image for the
company you are working for. Degrees in PR, Communications and
Media may help you develop these skills but they are by no means
an essential requirement of securing a job in PR.
Make Your Application Stand Out
Your CV is your most important tool in securing a job in PR. A
concise CV that gives an overview of relevant skills and is
matched to a job’s person specification will stand you in
greater stead of getting a job in PR. Although employers may
look at social media profiles on sites such as Facebook,
LinkedIn and Twitter, your CV will be the one item that will
determine whether you get an interview.
Your covering letter should also convey elements of your
personality and describe your motivations for applying for that
particular role in detail.
Your unique selling points will set you apart from the hundreds
of other applicants that may be applying for the same role, so
make sure they are fully conveyed in your application.
Get Relevant Experience
Most roles in the media industry require some degree of previous
experience and an internship is the perfect way to gain
experience in the industry. When applying for a placement,
target the PR sector that you would most like a full-time role
in - whether that’s food and drink or film and radio. Treat you
internship as if it were a permanent position and do your utmost
to impress bosses by being proactive, showing them you can think
on your feet.
Speak to friends and other contacts to see if they know anyone
who works in the industry and send your CV on spec to enquire
about potential internships. You may also be able to apply for
junior or entry level roles in the industry as soon as you have
graduated and having internships on your application should also
serve to strengthen your application.
Carlo Pandian lives in London and writes about
PR jobs, recruitment
and career. When he’s not online or cycling around town you
get him out of the kitchen for his love of food.
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