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by
Sarah Smith
Chonies
 Speaking
as a recent graduate, I know the importance of networking in
every industry; however this was done differently across majors.
The education students went through
student teaching; the students heading into the medical field
went through “clinicals,” and the PR students have to land an
internship.
Unfortunately, an internship isn’t in
the cards for every hopeful PR professional. Whether it be
finances, a family to support, or the need for summer school, an
internship isn’t always possible for those wanting to make it in
the field of PR. However, it is possible to get ahead
without an internship. Networking is extremely important, and
while an internship is probably the best way to get that
networking experience, it’s not the only way. Consider a few
alternate ways to network before landing that first PR gig:
How to Network Without an Internship
Social Media
– This is becoming the number one way for graduates to network
in every industry. LinkedIn is probably the most popular
platform, but Twitter, Google+, and even Facebook can still be
beneficial. If an internship isn’t in your sights, it’s
important to utilize these networks as much as possible. Make
sure you’re staying on top of the PR trends and sharing
information (much like this website!) to show that you are
involved in the online PR community.
Seminars
– If there is ever a PR seminar or conference you can attend,
this is a great place to network. Even if these seminars come at
a cost, it will be far less than having to quit your job for an
unpaid internship. Make sure that you go to the seminars
trying to meet people.
Introduce yourself, participate in discussions, and be prepared
to ask questions.
Interviews
– If you’re still in school, ask
your professors if you can do a mock interview. Chances are your
professor was once in the field of PR, so they will know what
kinds of questions and answers are important to employers.
PR Communities
– Most colleges and
universities have groups for every major. Find the PR group at
your school and get as involved as possible. Although this will
take up a bit of time and come with responsibilities, you will
likely get opportunities to meet guest speakers or visit a PR
agency. In addition, it will look great on a resume.
Call up an Agency
– Many PR agencies will be
happy to help in any way they can. Call and see if there is any
way you can volunteer or help with an event. If you tell them
you’re hoping to get into the field, they will likely be happy
to help.
The most
important thing to remember is that if you want to work in the
field of PR, you can make it happen. If you can make an
internship work for you then you’re in good shape, but don’t be
discouraged if that isn’t in your future or you graduated
without having an internship under your belt. You can meet
someone through another medium.
Sarah
Smith is a writer and marketer for
Calvin Klein Underwear
retailer,
Chonies. She also writes for various blogs and PR
communities giving young entrepreneurs and graduates advice.
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