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Make Your Website Name Sizzle
5 ways to think up a great domain that's still available.
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by Marcia Yudkin
Named at Last

Marcia YudkinI'd be a zillionaire if I earned a dollar each time someone
complains that all the great domain names are already
taken. It's just not true, however. Even in a highly
competitive industry, you can think up original, appealing
domain names for businesses by using naming tactics that
few people use, such as these:

1. Focus on results. What is the outcome or end result
that people want to have from buying a certain product or
service?  How do they feel when they have finished the
transaction? My own company name, Named At Last, falls
into this category.

2. Look for puns. Make a list of relevant keywords, say
each out loud and play around with the sounds. Puns are
much less likely than other kinds of names to have been
registered because their component parts are not actual
words. For instance, the name Sitesfaction, for a web
design company, was a finalist in our first naming contest
- and an available domain at that time despite tens of
thousands of web design firms in the English-speaking

3. Think slang. Let your imagination and memory fly
around for pleasing-to-the-ear expressions. As of today,
the domain for an online toy store is
unregistered, as is a domain for its sister store

4. Go symbolic. Suppose you're an expert on the horror
genre and want to start a paid online community for horror
fans., and are
all taken, but as of today, the less obvious and more vivid is not.

5. Vary real words. "Google's name is a play on the word
googol, which refers to the number 1 followed by one
hundred zeroes," says the Press Center of the world's most
successful search engine. "The word was coined by the
nine-year-old nephew of mathematician Edward Kasner," it
continues - providing another hint for creative naming:
consult a kid.

Happy Naming!

Marcia Yudkin is the author of 6 Steps to Free Publicity
and ten other books hailed for outstanding creativity.
Find out more about her new discount naming company, 
Named At Last, which brainstorms new company names, 
new product names, tag lines and more for cost-conscious 
organizations, at 

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