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Write Great Content for PR Materials

Crafting creative copy for your marketing catalogs or your 
online customers need not be 
a chore. Marcia Yudkin says 
with the right tools and tactics,
it can even be fun!

Extra:
PR Coups & Capers

Ten Steps to Better Media Releases

Connecting with the media may always be a challenge, but it doesn't have to be complicated. Kyle Potvin offers a simple plan for better media placement results.
More: Your Public Relations Toolbox  

 
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Your career future in public relations: how to get started and win.
Ethical public relations: An oxymoron?
Top news & notices from our sponsors.
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                   The Balancing Act of Announcing Bugs

There is an art in the act of when and how to publicize software security vulnerabilities, so described by Shany Seawright.
Tool: How-to PR Library
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    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...




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