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Improve Your Team's Writing Skills

Your team can't write? Join 
the club. But here's some help as 
Ann Wylie provides five top tips 
to find good writers, keep good writers, and turn poor writers into better writers.

PR Coups & Capers

Don't Gamble on Your Creativity

Failure to test your creative campaigns before 
they launch can lead to unsuccessful, wasteful efforts that may seriously damage a company's reputation, says PR consultant Tim Lines based on research conducted in the UK.
More: Your Public Relations Toolbox 

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Your career future in public relations: how to get started and win.
Ethical public relations: An oxymoron?
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           The Press Release is Alive and Well

Belay the wake and call off the funeral; Christopher Parente advises there's still plenty of kick in a well-prepared release.
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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