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Free Publicity is Good as Gold

Are you just starting out on a shoestring with no budget for high-power publicity campaigns? 
Geoff Simon offers a roster of tips to attract free attention for your fledgling efforts.

PR Coups & Capers

Tips for Better Branding

Looking to polish up your place in the market? 
Leslie McKerns provides 25 effective ways to enhance your company's name recognition
and brand value.
Related: Marketing Articles
More: Your Public Relations Toolbox 

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Your career future in public relations: how to get started and win.
Ethical public relations: An oxymoron?
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           Traditional PR Still Remains Strong

Even in the wake of sometimes turbulent new media developments, the fundamentals of public relations still hold fast, says PR veteran Steve Simon.
Tool: How-to PR Library
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
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