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How to Communicate More Effectively

A secret of better communications is the three fundamental rules test. Dr. Thomas Klipstine of 
the University of South Caro
lina details how to make your message snap to attention.
Extra: Your PR Toolbox

The Three C's of Crisis Credibility

For an aura of credibility during crisis situations, Jonathan Bernstein advises to project loud 
and clear but non-verbal cues of compassion, confidence, and competence.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

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Your career future in public relations: how to get started and win.
Ethical public relations: An oxymoron?
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                    Six No-Hype Copywriting Techniques 

Is it possible to be lively and appealing, yet truthful in your 
potent sales writing? Marcia Yudkin says yes, with these 
six steps in just how to do it.

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Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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