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Plugging In New PR Technologies

You can't be effective in public relations and ignore the facts in today's high-tech world, advises Joanna Kulesa, with three top 
facts to face when working with today's 2.0 media.
Extra: Your PR Toolbox

Using SEO in Crisis Management

You might minimize the up-top negative hits on search returns with these optimization tips, courtesy of this tag-team of crisis managers,
John Bernstein and Chesa Keane.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

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Your career future in public relations: how to get started and win.
Ethical public relations: An oxymoron?
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                   When Good Clients Turn Bad

Sometimes a potential problem-client may be obvious right from the start; other times a relationship may go sour. Pierce Mattie has some tips on how to avoid, cure or cut a bad match.
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Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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