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How to Pitch Stories Like a Journalist

Just what goes on within a newsroom as stories are selected? Media insider and author Mark Macias shares 
some winning guidelines for working with the media. 
Extra: Your PR Toolbox

PR Strategies for Small Business

It's tough for small business to pluck the plum media spots in a start-up public relations campaign. Sheena Nix suggests to go for the low-hanging fruit instead.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

 
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Your career future in public relations: how to get started and win.
Ethical public relations: An oxymoron?
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                  Strategic PR & Brand Development 

When you launch or develop an existing brand, 
public relations should play a critical role, advises 
Leslie McKerns with a brief how-to.

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International PR
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    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...




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