Did You Know?
You're facing a room full of news media. The Dan Rather Rule decrees only three legitimate responses to a reporter's question. Do you know what to answer?
The Dan Rather Rule
McDonald's opened a new restaurant in 1990, with ceremonies which were carried live by all three major U.S. television networks in morning programs. Where was this remarkable restaurant located?
McDonald's PR Coup
press release is due in an hour,
but you just can't find a flow.
The best tip for overcoming
writer's block may well be
the shortest. Guess what?
Your PR prose will sizzle if you keep your message lean and clean. Here's how to take a cleaver to excess words.
strategies are immortal, others are
fatal. Some sizzle, some fizzle. Take
a look at these wonders and blunders.
Media interviews can be a PR boost or bust. A few moments of preparation beats months of clean-up.Ethical PR: An Oxymoron?
Media Do's and Don'ts
The Public Relations desk is frequently a company's conscience. Itís not always a popular spot to be in, but itís an important job.
Wham! The crisis hits. Is the ensuing media frenzy like a circus? Or trench warfare? No, it's a hockey game.
Skate Around Media Crises
You don't need to be a PR pro to use PR well. Young businesses just finding their feet can take some basic steps for becoming known.
The best way to get a company's story out may be to tell it like a story. Everybody comfy? Well, listen to how it's done.
The global revenues of the top 50 PR firms have more than doubled over the last three years. These firms have huge clients. They have state-of-the-art resources. They have jobs. Who are they?