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The Truth About PR Disasters

It used to be the job of public relations professionals to fix PR disasters -- now they often just perpetuate them, says Gerry McCusker in this book excerpt.
Extra: Your PR Toolbox

What You Don't Know Can Hurt You

And hurt you bad, says PR veteran Robert Kelly. His prescription: go beyond the superficial tools of public relations, and work to alter your publics' perceptions.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

             In Brief: Put Your PR Networking to Work

It's an overused word but an underused tool, notes avid
networker and author Pari Noskin Taichert. Sharpen up your
own networking skills with Pari's six public relations pointers. 

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Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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