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  How to Pitch Like a Pro

Forget the press release, says PR insider Bill Stoller. Instead wind up and toss the perfect pitch letter if you want a media grand slam. Here's how.
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Want to Win in PR? Plan for It!

Find your focus for an effective campaign. The "bad girl" of PR, Pari Noskin Taichert, offers a four-point primer for public relations planning.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

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Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

              Draw Media Coverage to Trade Shows

Trade shows and industry conferences can be newsworthy events, if they're planned and packaged right. Really. Ian Smith describes four steps to get the media interested in yours.
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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