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  Publicity Stunts Still Earn Attention

It may rain on your parade, and fists might fly over mismatches, but penguins pummeling Bill Gates is a great media draw. Marcia Yudkin shares a take on staging successful stunts.
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Just What is Public Relations?

There's nothing magical about successful public relations, says well-seasoned PR pro Robert Kelly. In fact, it's a natural phenomenon.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

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Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

                Practical Pointers for Powerful Media Releases

Want to unleash the full potential of your presser? Pari Noskin Taichert advises us to have a little fun and let the dinosaurs 
out to play.

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Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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