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  How to Write a Winning Op-Ed

A well executed and strategically place op-ed may well be among the most underutilized tools in the PR arsenal. John McLain has some surefire tips on op-ed craftsmanship.
Your PR Toolbox

  Your Career in Public Relations

If you're thinking about a future in public relations and looking for a compass through the rocky terrain ahead, Robert Kelly offers a by-the-number plan to get your PR career off to a good start.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

               Smashing the Myth of the Press Release

He's not knocking the value of a well-written presser, but PR insider Bill Stoller says a media release is one of the *last* things you should be thinking about.
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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