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  Squeezing Fresh Tech Media Plans

Marketing and media relations for high-tech companies require some specialized tools. Mark Coker provides a comprehensive checklist for tech PR pros, with some useful tips for the rest of 
us too.

Extra:
Your PR Toolbox

How to Hit a Public Relations Bullseye

Robert Kelly provides a 12-point plan to nail your PR target with the very first shot.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

    From the Mailbag: What's Your Best Job Interview Tip?

"I'm trying to schedule interviews with larger PR agencies in my home city. Do you have any tips for my first 'real world' job interview?" Sure thing, right here.
Best LinksJobs in Public Relations
Tool: How-to PR Library

 
    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...




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