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\  Making the Most of Media Interviews

Media interviews can be a PR boost or bust. A few moments of preparation can help avoid months of fallout and clean-up. Media training expert Jim Cameron gives a straight take.
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  Public Relations and/or Advertising?

Your message is urgent. Your target is set. Your method is debatable: Should you use public relations? Should you use paid advertising? The answer, says Michael Driscoll, is it depends.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

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Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

                 Objectives: The Weakest Link in Public Relations

Fuzzy objectives can be the weakest link in a public relations campaign. Mitchell Friedman says g'bye to shoddy goals and welcome to sharper strategies through a bullet list of definitive planning tools.
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Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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