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    Ethical PR: Not an Oxymoron

The PR desk is frequently a company's conscience. Done well, you can help navigate an organization to clear skies and treasure. Done wrong and you all hang together.
Your PR Toolbox

   PR Ethics? In Praise of Secrecy

Stop the muddle-headed deception: proper PR ethics are not grounded in "honesty, accuracy, integrity and truth," says Peter O'Malley in this counterpoint piece.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

               Whither (and Whether) Goes Public Relations?

How will jobs in Public Relations weather the economic storm? Are those lightning bolts on the horizon? Your PR Guide responds to pertinent questions posed by a PRSA member.
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Best LinksJobs in Public Relations

    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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