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Just What is News?

How can you win the attention of busy editors and reporters as they flick through reams of media releases? Peter Turkington says friction makes a spark.
Your PR Toolbox

Understanding US Hispanic Media

Jesus Hernandez Cuellar offers a ten-point list of suggestions to help ensure effective relations with the Hispanic media.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

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Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

  Microwaveable Marketing

In a fast-tech marketplace that expects instant results, Mike Ference suggests tapping your traditional chamber of commerce and business networking groups.
How-to PR Library
Best Links: Jobs in Public Relations

    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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