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A New Generation of Public Relations

It's a new era in PR and time to break the old modes and models, says Patti Hill, in this fresh take on what's hot and what is not in public relations. 
Your PR Toolbox

Putting Passion in Public Relations

PR gets much power from a sense of purpose and zeal, says N. Chandramouli, with a perspective from India on the fundamental pillars of success.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

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Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

  How to Write a World-Class Media Release

Don't get lost in the pile. Ann Wylie offers a handful of tips to help make your next media relations piece get an editor's grab. 
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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