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The Public Relations Career X Factor

You've completed your studies and are ready for that entry level PR job. Now is the time to make your mark, with some advice from Cori McKeever. 
Your PR Toolbox

Business Names Really Do Matter

A rose by another name may smell as sweet, but would anybody sniff it? Marcia Yudkin offers tips on choosing the right business moniker for effective media promotion and public relations.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

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Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

  How to Write Microcontent for the Web

It's the little things that make for effective online communications. Ann Wylie provides a primer on the micro-messaging tactics that help get the word out. 
How-to PR Library
Best Links: Jobs in Public Relations

    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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