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  Media Tours: A Playbook  

Need a plan to put your company news personally to the media? Then hit the road with an effective outreach campaign, advises Kristin Duskin-Gadd in this 
how-to media tour primer.

PR Coups & Capers

 Rise Out of Your Rut 

If you're bogged down in routine and malaise; if you can't find a spark for fresh creative ideas; or if you're just plain bored; it may help to apply six ennui busters, courtesy of Scott Lorenz. 
More: Your Public Relations Toolbox  
Tips, tools, and tactics of the trade.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

   Tag Line Calisthenics: Buffing Up Your Business Name

You worked hard coming up with just the right moniker for your company. Now punctuate it well with an effective tagline. Marcia Yudkin provides a 10-spot exercise assessing a sample of tags.
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Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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