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  Crisis Plans for Small Business  

As the mirror sticker says, crisis situations may be closer than they appear. That's the warning of Ellie Whims, with guidelines for a well-prepared plan to salve an unexpected sting.
PR Coups & Capers

Trial by Media: A Few Do's & Don'ts

If your client is knee-deep in legal crisis or litigation woes, there are several steps or missteps that might help or hinder, says Jonathan Bernstein in a roster of tips to keep your message under guard.
More: Your Public Relations Toolbox  
Tips, tools, and tactics of the trade.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

                    Raising Your Profile 

Is your message consistently set aside in the media shuffle? Kelly Davis suggests some strategic forethought may help you stand out in the crowd.
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How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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