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  Successful Grassroots Marketing 

Outreach campaigns on a shoestring can be powerfully effective if you start from the 
soil up. Kyle Potvin says it's as simple as mastering three fundamental F's. 

PR Coups & Capers

The Role of PR for Technology

Today's new technologies rely on public 
awareness and support to thrive and survive, say industry experts Patti Hill and Duana Welch in a scholarly analysis.

More: Your Public Relations Toolbox  
Tips, tools, and tactics of the trade.

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Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

                   When the Media Go too Far

What can you do if reporters break the rules? Get in the 
game and fight right back with guidelines advised by crisis 
manager Jonathan Bernstein.

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How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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