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Public Relations Across Cultures 

It can be tough enough to communicate well on the home turf, let alone across the sea. Neil Payne has some tips to help pack your message abroad.
Extra: Your PR Toolbox

Storytelling and Public Relations

Once upon a time, a CBS newsman had a clever idea. The best way to get a company's story out, is to tell it like a story. Everybody comfy? Well, listen to how Robbie Vorhaus does it.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

                    How to Improve Your Media Relations

You want to connect well with reporters -- that's your duty and your challenge as a PR professional. Peter Granat has ten best tips to make it so.
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Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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