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Crisis Prevention Through Foresight

The secret to effective crisis management, warns Mark Grabowski, is to be prepared *before* Michael Moore or 60 Minutes knocks on your door, by asking your own hard questions.
PR Coups & Capers

Launching a Multicultural Campaign

CR 'Cataunya' Ransom has five solid tips on how to give your brand an advantage in the richly diverse marketplace, through effective multicultural public relations tactics.
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Your career future in public relations: how to get started and win.
Ethical public relations: An oxymoron?
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          Pitching to Oprah's Magazine

Your sales may soar if you can score a placement in O Magazine, using the specific suggestions from Susan Harrow. These useful tips may be well applied to other media, too.
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
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