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Three Techniques for Better Publicity

You can better grow a new business on a limited budget 
by reaching out with special events and causes, tapping 
these publicity tips from Mary Gormandy White. 

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PR Coups & Capers

The Two C's of Effective Marketing

To skillfully harness a silver bullet to success, Leslie McKerns says to fire up two C's with a keen focus on your customers and competition.
Related: Marketing Articles
More: Your Public Relations Toolbox 

 
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Your career future in public relations: how to get started and win.
Ethical public relations: An oxymoron?
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          Get a Job with Public Relations for Non-Profits

Tammie Ferguson says PR neophytes may get a break into entry level public relations and even do some good with non-profit work.
Tool: How-to PR Library
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    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...




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