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Your Crisis Communications Plan

A bit of surefooted crisis planning in advance can help avoid the PR penalties and astronomical cost of missteps later, warns Gerard Braud, with this detailed how-to for writing your crisis plan.
PR Coups & Capers

How to Pitch Stories to the Media

CR 'Cataunya' Ransom says five simple tips may help to maximize invaluable media response to your publicity campaign.
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Your career future in public relations: how to get started and win.
Ethical public relations: An oxymoron?
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          How to Write Search Engine Optimized Releases

Media releases may get better results if they are written specifically with Web searches and your readers in mind, suggests Margie Zable Fisher with an assortment of examples.
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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