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How to Win the Media's Attention

Want to grab the eyes and ears 
of a harried editor or reporter? 
The answer is easy, advises 
John David: Simply say something worth hearing.

PR Coups & Capers

55 Reasons to Send a Media Release

Before you contact the media, you should ensure your item is newsworthy. What makes for newsy releases? Scott Lorenz has a long list of ideas.
Related: Marketing Articles
More: Your Public Relations Toolbox 

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Your career future in public relations: how to get started and win.
Ethical public relations: An oxymoron?
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          Boost Your Website Traffic with Media Releases

Content is key for effective website appeal, but wherefrom does 
all that content come? Marcia Yudkin says recycled article archives are catchy.
Tool: How-to PR Library
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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