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Steven R. Van Hook

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Lessons Learned from Media Ambush

An old PR story goes, "You know you're going to have a bad day when you arrive to find 60 Minutes at your door." A more modern take has Michael Moore knocking. Mary Doyle shares her own tale.
Extra: Your PR Toolbox

The ABC's of Marketing for PR 

Public relations is key in effective marketing, so PR people need to speak the lingo. Just a dozen or so terms and concepts get to the very heart of marketing, covered in this video nutshell.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

             Six Best Public Relations Writing Tips 

Here are six sure-fire ways to liven up your PR copy and keep your reader engaged. Even better, not a single writing suggestion mentions the words grammar, spelling or punctuation
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    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...




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