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    The Road to Inspiration

Having a hard time striking that creative spark? By way of road trips or power napping, Kyle Potvin says we might meet our muse in the oddest places. 
Extra: Your PR Toolbox

 Don't Overlook the Small Stuff

What may seem a trivial bit could be a nugget of gold to the right reporter. Carolyn Moncel advises it's the small details that often generate big stories.
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: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

                    Pulling Publicity from Thin Air

Don't just sit around waiting for news to happen. Get creative and stir it up yourself, says PR insider Bill Stoller. 
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    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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